If eradicating diseases was as easy as tying your shoelaces, life couldn't be better. Well, we're one step closer with the #EndAIDS (Nike) Red Laces. Nike's latest charity campaign raises money for, and awareness of, this disease.
Considering that 100% of the #EndAIDS (Nike) Red Laces proceeds will go to Global Fund, this is an incredible endeavor. So far, Nike has raised over $150 million dollars. This money will go towards "HIV testing, antiretroviral medication, medical staff training and preventative measures against mother-child disease transmission," according to Psfk.
The #EndAIDS (Nike) Red Laces Raises Awareness of the Disease
Meghan Young — July 28, 2010 — Fashion