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Urban Outfitters Redesigns Indian Tradition with Face Gems

 - Jan 31, 2013
References: urbanoutfitters
Hipster clothing store Urban Outfitters is now selling these gorgeous Face Gems, little bejeweled appliques meant to be used as glamorous decor on the face.

While this may seem like a new and funky way to adorn one's face, these are no other than traditional Bindis worn by Indian women for centuries. Urban Outfitters has put their own spin on this culturally significant symbol and came up with new ways to wear it including brightly colored designs with lots of gemstones and various shapes to choose from.

While traditionally a single Bindi is worn on the center of the forehead, the models are shown wearing a few of these "new" Face Gems at a time.