Personalized Package

Brands provide customized product options for consumers to gift

Implications - Brands are introducing limited-edition product offerings that can be customized to create unique sentiments, successfully elevating fans to brand ambassadors in the process. Given the novelty factor of such items, these types of personalized products also serve as marketing opportunities in and of themselves. In addition to the relation to a desire for customization, this shift speaks to the modern fascination with brands as aspirational lifestyle pioneers.
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
212,552 Total Clicks
Nov 14 - Jul 17
This Quarter and Warm
Featured Examples
Personalized Spread Packaging - At Selfridges You Can Get Your Name Written on Nutella Jars
SCORE 6.7
Warm 8,120 Clicks Pub: Nov 19, 14
Personalized Spread Packaging
At Selfridges You Can Get Your Name Written on Nutella Jars
Similar to the Share a Coke campaign, you can now get Nutella jars personalized with your name on it. If you live in London or near a Selfridges, you can order a customized jar of Nutella as a gift (... [More]
Custom Candy Contests - This Contest Lets Fans Win a Personalized KitKat with Their Picture on It
SCORE 6.9
This Quarter and Warm 617 Clicks Pub: Jul 18, 17
Custom Candy Contests
This Contest Lets Fans Win a Personalized KitKat with Their Picture on It
Nestle UK released a contest that allowed fans the chance to win a personalized KitKat with their picture on it. This in-store marketing campaign invited fans to purchase a promotional KitKat bar... [More]
Personalized Clay Tubs - John Lewis and Play-Doh are Now Offering Custom Product Packaging
SCORE 6.6
This Year and Warm 800 Clicks Pub: Nov 2, 16
Personalized Clay Tubs
John Lewis and Play-Doh are Now Offering Custom Product Packaging
As part of the 60th anniversary celebrations of Play-Doh, the brand is teaming up with retailer John Lewis to offer custom product tubs to consumers. This marks the first time that Play-Doh has... [More]
Customized Candy Confections - The My M&Ms; Service Offers Personalized Treats for Any Occasion
SCORE 2.5
Untested 1,836 Clicks Pub: May 20, 15
Customized Candy Confections
The My M&Ms; Service Offers Personalized Treats for Any Occasion
My M&Ms; is a customized candy service by the iconic confection brand. Offering personalized treats for any occasion, the service features birthday, wedding and graduation-themed sweets. In addition... [More]
Festively Personalized Spreads - Marmite's Pop-Up Creates Personalized Product Jars for the Holidays
SCORE 3.6
Mild 900 Clicks Pub: Dec 1, 15
Festively Personalized Spreads
Marmite's Pop-Up Creates Personalized Product Jars for the Holidays
For the holidays this year, Marmite introduced a pop-up shop that’s giving out personalized products jars to consumers. Over the past year or so, the brand has been running a campaign that... [More]
Customized Can Campaigns - The Heinz Get Well Soup Campaign Sends Custom Cans to Loved Ones
SCORE 2.3
Untested 1,330 Clicks Pub: May 25, 15
Customized Can Campaigns
The Heinz Get Well Soup Campaign Sends Custom Cans to Loved Ones
Get Well Soup was a clever social media-driven campaign promoting Heinz’s new line of soups that was launched at the start of cold and flu season during the fall of 2014. Partnering with the... [More]
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