Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Personalized
Package
Brands provide customized product options for consumers to gift.
3.7
Trend score
Trend
What is the Personalized Package trend?
Personalized Package: Brands are introducing limited-edition product offerings that can be customized to create unique sentiments, successfully elevating fans to brand ambassadors in the process. Given the novelty factor of such items, these types of personalized products also serve as marketing opportunities in and of themselves. In addition to the relation to a desire for customization, this shift speaks to the modern fascination with brands as aspirational lifestyle pioneers.
Trend themes
Themes within the Personalized Package trend
Three behaviours holding the trend together01
Customized Packaging
Brands are introducing limited-edition, customized, or personalized product offerings that can create unique brand experiences and sentiment, serve as marketing opportunities, and elevate fans to brand ambassadors
02
Personalized Brand Engagement
Personalization trends in branding speak to the modern fascination with brands as a part of aspirational lifestyle, as they offer personalized messaging, experiences, and product recommendations based on the individual's needs and preferences
03
User-Generated Customization
More brands are leveraging user-generated content and crowdsourcing to offer customization opportunities for the individual, such as creating personalized candy messages, photo prints, and color schemes for their order
Industry implications
What the Personalized Package trend means for industry
Where the trend changes the playbookFor
Food & Beverage
Personalization trends in food and beverage offer brands opportunities to create unique customer experiences, drive loyalty, and boost sales
For
Retail
Retailers can leverage customization and personalization trends to differentiate their brands, create more engaging and interactive shopping experiences, and build customer loyalty
For
Marketing & Advertising
Customization and personalization trends in marketing and advertising can help brands create more effective campaigns, enhance customer engagement and satisfaction, and capture more consumer data for future use
Workshop question
What are some ways for your brand to deliver a more personalized customer experience?
Trend signals
Trend signals for Personalized Package
Trend score 3.7 out of 10, from popularity 52%, activity 50%, freshness 8%.
Popularity52%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Personalized Package trend
8 featured examples from Nov 19, 2014 to Jul 18, 2017CategoryLifestyle
Personalized Spread Packaging
At Selfridges You Can Get Your Name Written on Nutella Jars
The food and beverage industry can benefit from offering personalized packaging options to increase customer engagement and product sales.
CategoryMarketing
Custom Candy Contests
This Contest Lets Fans Win a Personalized KitKat with Their Picture on It
Create unique and personalized food products or packaging to increase customer engagement and brand loyalty.
CategoryLife-Stages
Personalized Clay Tubs
John Lewis and Play-Doh are Now Offering Custom Product Packaging
The toy retail industry can leverage the trend of personalized product packaging to enhance customer experience and drive sales during special occasions like anniversaries and hol…
CategoryLifestyle
Customized Candy Confections
The My M&Ms; Service Offers Personalized Treats for Any Occasion
Disruptive innovation opportunity: Develop a 3D printing technology for making custom-shaped candies, opening up new possibilities for personalized confectionery products.
CategoryMarketing
Festively Personalized Spreads
Marmite's Pop-Up Creates Personalized Product Jars for the Holidays
The food and beverage industry can explore personalized product offerings to enhance consumer engagement and differentiate themselves in the market.
CategoryLifestyle
Customized Can Campaigns
The Heinz Get Well Soup Campaign Sends Custom Cans to Loved Ones
Food and beverage companies can use customized packaging and experiential marketing to create buzz and associations between their brand and their products.
CategoryMarketing
Personalized Juice Bottle Branding
This Company is Branding Its Juice Bottles with Selfies
Other companies in the beverage industry can adopt personalized packaging to differentiate their products and create stronger customer loyalty.
CategoryLifestyle
Selfie-Adorned Pancakes
The Pancake Selfie Express Lets Consumers Eat Their Own Images
The hospitality industry can leverage the trend of personalized food by incorporating innovative dining experiences that allow guests to customize their meals.
