Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,250 more

Personalized Package

Brands provide customized product options for consumers to gift

Implications - Brands are introducing limited-edition product offerings that can be customized to create unique sentiments, successfully elevating fans to brand ambassadors in the process. Given the novelty factor of such items, these types of personalized products also serve as marketing opportunities in and of themselves. In addition to the relation to a desire for customization, this shift speaks to the modern fascination with brands as aspirational lifestyle pioneers.
Workshop Question — What are some ways for your brand to deliver a more personalized customer experience?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 70 Examples:
289,920 Total Clicks
Date Range:
Nov 14 — Jul 17
Trending:
Warm

Featured Examples

Personalized Spread Packaging
Personalized Spread Packaging
At Selfridges You Can Get Your Name Written on Nutella Jars
Similar to the Share a Coke campaign, you can now get Nutella jars personalized with your name on it. If you live in London or near a Selfridges, you can order a customized jar of Nutella as a gift (... MORE
Custom Candy Contests
Custom Candy Contests
This Contest Lets Fans Win a Personalized KitKat with Their Picture on It
Nestle UK released a contest that allowed fans the chance to win a personalized KitKat with their picture on it. This in-store marketing campaign invited fans to purchase a promotional KitKat bar... MORE
Personalized Clay Tubs
Personalized Clay Tubs
John Lewis and Play-Doh are Now Offering Custom Product Packaging
As part of the 60th anniversary celebrations of Play-Doh, the brand is teaming up with retailer John Lewis to offer custom product tubs to consumers. This marks the first time that Play-Doh has... MORE
Customized Candy Confections
Customized Candy Confections
The My M&Ms; Service Offers Personalized Treats for Any Occasion
My M&Ms; is a customized candy service by the iconic confection brand. Offering personalized treats for any occasion, the service features birthday, wedding and graduation-themed sweets. In addition... MORE
Festively Personalized Spreads
Festively Personalized Spreads
Marmite's Pop-Up Creates Personalized Product Jars for the Holidays
For the holidays this year, Marmite introduced a pop-up shop that’s giving out personalized products jars to consumers. Over the past year or so, the brand has been running a campaign that... MORE
Customized Can Campaigns
Customized Can Campaigns
The Heinz Get Well Soup Campaign Sends Custom Cans to Loved Ones
Get Well Soup was a clever social media-driven campaign promoting Heinz’s new line of soups that was launched at the start of cold and flu season during the fall of 2014. Partnering with the... MORE
play_circle_filled Selfie-Adorned Pancakes
Selfie-Adorned Pancakes
The Pancake Selfie Express Lets Consumers Eat Their Own Images
The Holiday Inn Express brand’s Creative Director and Breakfast Excellence Honcho Rob Riggle launched the Pancake Selfie Express. This fast food truck will be traveling to various locations to... MORE
Personalized Juice Bottle Branding
Personalized Juice Bottle Branding
This Company is Branding Its Juice Bottles with Selfies
The botanical drink brand ‘Firefly’ is launching a new campaign that gives consumers an opportunity to create personalized juice bottles. Following in the footsteps of companies such as... MORE

Related Trend Reports & Custom Market Research

Related Examples

Musical Soda Campaigns
Musical Soda Campaigns
This Musical 'Share a Coke' Campaign Features 1,000 Personalized Jingles
Spanish-Inspired Candies
Spanish-Inspired Candies
Nestle's Nerds ¡Lucha Grande! Celebrate Bold Hispanic Flavors
Childlike Water Bottle Labels
Childlike Water Bottle Labels
Nestle Pure Life x Crayola Reveals Labels Designed by Children
Confectionery Snack Mixes
Confectionery Snack Mixes
Nestle's Snack Mix Packs are Inspired by Its Chocolate Candy Brands
Premium Chocolate Brand Desserts
Premium Chocolate Brand Desserts
The Nestle Aero Heavenly Chocolate Mousses are Upscale
Music-Enabled Chocolate Wrappers
Music-Enabled Chocolate Wrappers
Shazam and Nestlé Designed This Interactive Promotional Packaging
Video-Linked Chocolate Bars
Video-Linked Chocolate Bars
Nestlé Teamed Up with Google for These YouTube Kit-Kat Wrappers
3D-Printed Lipsticks
3D-Printed Lipsticks
Smashbox's Shapely Custom Lipsticks are Printed Directly onto Mirrors
Personalized Bottle Labels
Personalized Bottle Labels
Etched Drinks Simplifies the Creation of On-Demand Custom Bottle Labels
Luxe Baseball Gloves
Luxe Baseball Gloves
KILLSPENCER Added to Its Selection of Sports Gear with a US Classic
Artisanal Co-Working Office Spaces
Artisanal Co-Working Office Spaces
This Office Provides Spaces for Creative Individuals
AI-Enabled Gift Services
AI-Enabled Gift Services
'ebo box' Uses Machine Learning Algorithms to Send Personal Gifts
Storytelling Cosmetic Shops
Storytelling Cosmetic Shops
The Body Shop's Pop-Up Location Connects Consumers to Product Origins
Customized Nutrition Apps
Customized Nutrition Apps
STYR Uses Wearables to Collect Data for Nutritional Recommendations
Vehicle-Connected Smartwatches
Vehicle-Connected Smartwatches
The 'Smartwatch B' Wearable Watch Tracks Personal and Car Health
Music Taste-Learning Speakers
Music Taste-Learning Speakers
The Hurricane DJ System Packs AI to Learn Your Music Preferences
Custom Mother’s Day Condiments
Custom Mother’s Day Condiments
This Brand is Offering Personalized Packaging for Mother's Day
Personalized Valentine's Ice Cream
Personalized Valentine's Ice Cream
Tesco Ireland Stores Has Teamed Up with Haagen Dasz
Personalized Frozen Desserts
Personalized Frozen Desserts
eCreamery's Online Tool Helps You Create Your Own Ice Cream
Personalized Chip Bag Designs
Personalized Chip Bag Designs
The LAY’S Summer Days Campaign Let Consumers Personalize Their Chips
Rice Wine Chocolate Wafers
Rice Wine Chocolate Wafers
The Sake Kit Kat Flavor Offers a Boozy Japanese Flavor
Spoon-Themed Selfie Campaigns
Spoon-Themed Selfie Campaigns
This Initiative Aims to Raise Awareness About Hunger in America
Selfie-Focused Camera Phones
Selfie-Focused Camera Phones
The Lenovo Vibe S1 Features Dual Front-Facing Cameras
Food-Donating Selfie Campaigns
Food-Donating Selfie Campaigns
The #DrinkGoodDoGood Will Donate 500,000 Pound of Fresh Produce
Dental Hygiene Selfie Campaigns
Dental Hygiene Selfie Campaigns
This Campaign Encourages Users to Promote Good Dental Health
Bizarre Retro Chip Flavors
Bizarre Retro Chip Flavors
This British Chip Campaign Resurrects Five Lost Flavors
Custom Waffle Confections
Custom Waffle Confections
This Australian Food Truck Offers Personalised Nutella Waffles
Positivity-Rewarding Cafes
Positivity-Rewarding Cafes
Marmite's Twitter Shop Treats 'Lovers' for Free, While 'Haters' Pay
Rival Spread Campaigns
Rival Spread Campaigns
Bovril & Marmite Pitted Rival Products in a Social 'Battle of the Spreads'
Gourmet Chip Trucks
Gourmet Chip Trucks
This Aviation-Themed London Food Truck Serves Nothing but Fresh French Fries
Conflicting Spread Branding
Conflicting Spread Branding
Marmite's Limited Edition Products Honor Summer Love and Summer Hate
Food-Centric Photo Apps
Food-Centric Photo Apps
The 'Wine 'N Dine' App is Exclusively for Sharing Pictures of Food
Personalized Chocolate Packaging
Personalized Chocolate Packaging
Whimsy Wraps Offers Customized Candy Packages for Any Occasion
Custom Whole Food Bars
Custom Whole Food Bars
Element Bars Lets Customers Build Their Own Healthy Snacks
Cookie Customization Kits
Cookie Customization Kits
Three Brothers Bakery's Design-A-Cookie Set Helps with Personalization
Custom Chip Bags
Custom Chip Bags
Lay's Wants Consumers to Share Favorite Summer Moments on Its Bags
Signature Dish Digital Campaigns
Signature Dish Digital Campaigns
These Popeyes E-Cards Celebrate the Brand's National Biscuit Day
play_circle_filled Shareable Digital Branding
Shareable Digital Branding
Aveda's Interactive Shopping Experience Shares a Social Media Campaign
Custom Donut Creations
Custom Donut Creations
California Donuts' Latest Service Lets Consumers Design Their Dessert
Augmented Sausage Packaging
Augmented Sausage Packaging
Bemis' Transforms Branding with Interactive Package Systems
Decorative Bespoke Biscuits
Decorative Bespoke Biscuits
Antolpo's Icing Cookies Can Be Customized by Consumers
VR Shopping Campaigns
VR Shopping Campaigns
Westfield's Future Fashion Project Leverages Augmented Reality
play_circle_filled Dumpling Cell Phone Ads
Dumpling Cell Phone Ads
This Japanese Mobile Carrier Uses Dumplings to Show the Network's Speed
Social Media Travel Sweepstakes
Social Media Travel Sweepstakes
This Digital Campaign for the Netherlands is from Expedia
play_circle_filled Emotive Travel Campaigns
Emotive Travel Campaigns
Cathay Pacific's Life Well Travelled Campaign Markets Wanderlust
Digital Literary Compasses
Digital Literary Compasses
The Penguin Classic Online Compass is a Celebration of 80 Years
Personalized Wine Bottles
Personalized Wine Bottles
Moments Wine Packaging Invites You to Give Vino Like a Greeting Card
Film-Inspired Edible Paints
Film-Inspired Edible Paints
Spreadable and Edible by Marmite is Inspired by 50 Shades of Grey
Bizarre Chocolate Eggs
Bizarre Chocolate Eggs
Unilever Introduces Different Flavors to "Broaden the Appeal of Easter"
Personalized Gift Boxes
Personalized Gift Boxes
Valleybrink Road's Custom Gift Boxes Are Expertly Curated by Hand
Holiday Selfie Suggestions
Holiday Selfie Suggestions
This Infographic Offers Tips on Taking Smartphone Self-Portraits
Fashionable Food Campaigns
Fashionable Food Campaigns
Halle Berry is Helping Raise Funds For This World Food Day Campaign
play_circle_filled 3D-Printed Selfie Burgers
3D-Printed Selfie Burgers
Hellmann's Food Selfies Used Mayo to 3D Print on Burgers
Literary Macaron Designs
Literary Macaron Designs
The French Desserts are Inspired by The Lion, the Witch and the Wardrobe
Neglected Condiment Ads
Neglected Condiment Ads
These Marmite Ads Show Spread Jars Hidden at the Back of a Cupboard
Chocolate Croissant Donut Holes
Chocolate Croissant Donut Holes
Dominique Ansel Bakery is Debuting Nutella Cronut Holes in NYC
Personal Fragrance Finder Shops
Personal Fragrance Finder Shops
The Fragrance Lab by Selfridges Perfectly Matches You to a Perfume
play_circle_filled Augmented Reality Retail Shops
Augmented Reality Retail Shops
The Imagine Shop Takes Retail Shopping for Watches & Yachts Online
Restructured Condiment Containers
Restructured Condiment Containers
CagninaDesign Heinz Ketchup Packaging Gets a Stiffer Silhouette
Quirky Australia-Focused Infographics
Quirky Australia-Focused Infographics
The 50 Weird Australia Facts Infographic Highlights Nuances
Hazelnut Spread Jewelry
Hazelnut Spread Jewelry
This Nutella Ring is an Homage to the Chocolate Condiment
Choco-Hazelnut Cheesecake Lasagnas
Choco-Hazelnut Cheesecake Lasagnas
This Nutella Cheesecake Creation is Mouth-Wateringly Good
Chocolate-Flavored Bacon Cronuts
Chocolate-Flavored Bacon Cronuts
These 'Squats' Square Cronuts are Covered in Nutella & Bacon Bits
Nap-Inducing Notebooks
Nap-Inducing Notebooks
The 'Pillow Book' Lets Students Rest Anywhere
Pop-Up Designer Nail Bars
Pop-Up Designer Nail Bars
The Les Vernis Couleurs Culte de Chanel Nail Bar is Coming to Selfridges
Personified Soda Bottles
Personified Soda Bottles
People Can Now Have Their Names Printed onto Coke Bottles
Spicy Tomato Condiments
Spicy Tomato Condiments
The Heinz Jalapeno Ketchup Will Add a Tasty Fire to Your Holiday Dishes
Iconic Pop Culture Cupcakes
Iconic Pop Culture Cupcakes
The 'Tattoo Cakes' Feature Commerical Images
Illustrated Typography Treats
Illustrated Typography Treats
Sugar Daddy's Cupcakes Packaging Animates Each Sweet in a Word
Fan-Branded Bottles
Fan-Branded Bottles
The Coca-Cola 'Share a Coke With a Mate' Campaign is Personalized Packaging