The Nestle Pure Life x Crayola collaboration brought together a collection of water bottles that were created as part of a campaign that promotes healthy hydration for families in America.
The campaign features nine different water bottles, two of which were the winners of the competition and some others that were runners up. Each bottle is small and features labels that children had made as part of the Nestle Pure Life 'Share a Smile' campaign. The bottles feature a variety of illustrations, all of which were created by children using Crayola's products.
The Share a Smile campaign offered winners a $25,000 scholarship, a family trip to Orlando, and a year's supply of Nestle Pure Life water bottles, ultimately providing a greater incentive for children to consume more water.