The Nestle Pure Life x Crayola collaboration brought together a collection of water bottles that were created as part of a campaign that promotes healthy hydration for families in America.
The campaign features nine different water bottles, two of which were the winners of the competition and some others that were runners up. Each bottle is small and features labels that children had made as part of the Nestle Pure Life 'Share a Smile' campaign. The bottles feature a variety of illustrations, all of which were created by children using Crayola's products.
The Share a Smile campaign offered winners a $25,000 scholarship, a family trip to Orlando, and a year's supply of Nestle Pure Life water bottles, ultimately providing a greater incentive for children to consume more water.
Key Themes Behind This Trend
- Collaborative Branding
- Collaborations between brands and artists allow for unique and engaging product designs, creating new marketing opportunities.
- Crowdsourced Design
- Engaging consumers in the design process through competitions or campaigns can lead to innovative and authentic product designs.
- Promoting Healthy Habits
- Brands can use creative marketing strategies, like promoting healthy hydration, to encourage positive behaviors and build brand loyalty.
Where This Applies
- Beverage
- Beverage companies can explore collaborations with artists and engage in creative marketing campaigns to create unique product offerings that resonate with consumers.
- Consumer Goods
- Consumer goods companies can leverage crowdsourcing and engage consumers in the design process to create innovative and authentic product designs.
- Education and Entertainment
- Education and entertainment companies can collaborate with brands to offer engaging campaigns that incentivize children's participation and promote positive habits.
