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3D-Printed Selfie Burgers

Hellmann's Food Selfies Used Mayo to 3D Print on Burgers

— July 28, 2014 — Marketing
Hellmann's Summer Hacks campaign takes inspiration from ingenious tricks that people do to improve their daily lives—the 'Burger Selfies' modifies a 3D printer to create food selfies in mayonnaise.

To demonstrate some of the cool things that you can do with numerous types of technology, the stunt involved having a food truck where people could order a burger with their face on it. After taking a picture of someone, the machine pumped out a rather abstract image of people, although it always seemed to catch the most important details like hair, glasses and other accessories. Although having someone's likeness created on a burger is a simple gesture, in addition to linking mayo to some of the hottest technology out there, these food selfie burgers were great at conjuring up smiles.
Trend Themes
1. Food Selfies - Opportunity for developing technology to create personalized food items based on customer selfies.
2. 3D Printing in Food - Growing potential for using 3D printing technology to customize and create unique food items.
3. Interactive Food Experiences - Increasing demand for interactive and engaging food experiences that utilize innovative technologies like 3D printing.
Industry Implications
1. Food Technology - Food tech companies can explore the use of 3D printing to create personalized food items and enhance customer experiences.
2. Hospitality - Hotels, restaurants, and cafes can leverage interactive food experiences, such as 3D-printed food selfies, to attract and engage customers.
3. Marketing and Branding - Marketing agencies and branding companies can employ unique and innovative food marketing strategies, like 3D-printed food selfies, to create memorable brand experiences.
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