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3D-Printed Selfie Burgers

Hellmann's Food Selfies Used Mayo to 3D Print on Burgers

— July 28, 2014 — Marketing
Hellmann's Summer Hacks campaign takes inspiration from ingenious tricks that people do to improve their daily lives—the 'Burger Selfies' modifies a 3D printer to create food selfies in mayonnaise.

To demonstrate some of the cool things that you can do with numerous types of technology, the stunt involved having a food truck where people could order a burger with their face on it. After taking a picture of someone, the machine pumped out a rather abstract image of people, although it always seemed to catch the most important details like hair, glasses and other accessories. Although having someone's likeness created on a burger is a simple gesture, in addition to linking mayo to some of the hottest technology out there, these food selfie burgers were great at conjuring up smiles.
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