The familiar curvacious shape of condiment bottle has been served up with some rigidity in the form of CagninaDesign Heinz Ketchup packaging. With an emphasis on straight lines and more abrupt bends, this new silhouette has a sharpness that would separate itself from competing brands on the supermarket shelf.
The body of the ketchup bottle takes two parts that comprise broadening upper and lower halves that meet at a cinched middle. Because of these contours, the consumer can grip the container comfortably when it's oriented either upwards or downwards.
What's more, the CagninaDesign Heinz Ketchup packaging concept has a sloped cap to affect the way that the sauce is dispensed. It encourages a lower angle than 90 degrees with which to pour out the condiment, resulting in better portion control.
Restructured Condiment Containers
More Stats +/-
Make Your Own Commercial Contests Still Successful
Classy Condiment Upgrades
Eco-Promoting Condiments (UPDATE)
Spicy Tomato Condiments
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.