National Biscuit Day is an annual celebration at southern-style fast food chain Popeyes dedicated to the iconic side dish. Potentially Popeyes' most popular menu item, the buttermilk biscuits are like an indulgent version of a scone and are available for free with any purchase at participating locations on National Biscuit Day, May 14, 2015.
To promote National Biscuit Day and cultivate a conscious celebration, the brand has launched a digital campaign culminating in a dedicated campaign page on the website filled with mouthwatering GIFs and a thorough "epic history of Popeyes biscuits."
The campaign also inspired the creation of a series of clever Valentine-style e-cards that ask important and romantic questions like, "be my biscuit?" The campaign is also getting support with a branded hashtag (#biscuitlove).
Signature Dish Digital Campaigns
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