Retailers implement store re-designs to add value
Implications - In an effort to increase the perceived value of products without raising costs, many retailers are premiumizing their space. These image updates, no matter how slight, succeed in offering an upleveled shopping experience that transforms the merchandise from "discount" to "great value." This progression speaks to the importance of in-store experience when it comes to consumer perception of value.
Workshop Question - Choose three random pieces of copy from either in store or on your website. How could you change these phrases to better exemplify your desired consumer experience?