Myer, an Australian-based discount store chain has recently announced its plans to launch an innovative in-store format that makes discount shopping even more accessible.
The store, which offers large discounts, year-round has been trialing a new layout in Melbourne, which dedicates an entire floor to heavily discounted designer clothing, which includes brand names like Calvin Klein, Jack Jones, French Connection and Levis. While the store has always had clearance sales, the new layout, which amalgamates the sales into one area, effectively reduces "underperforming floor space while helping clear the way for new season stock."
Competing department stores such as Nordstorm and TK Maxx have effectively adopted this floor plan, which increases consumer loyalty, while building brand awareness.
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