Restoration Hardware is opening a spacious retail outlet that is set up like a model home. When it comes to buying furniture, it isn't always enough for consumers to see the piece they are interested in. This concept store displays products in a home-like setting in order to help consumers visualize how each piece might fit into their lifestyle.
Unlike its other stores, Restoration Hardware's spacious retail outlet is designed to provide a more immersive shopping experience. Instead of wandering through rows of furniture and household fixtures, customers are able to discover items in a home-like setting. The store features various rooms, each of which is decorated from floor-to-ceiling with items for sale. Although all of the items on display are available for purchase, consumers will have to order the products online instead of taking them home from the store. The idea is to combine traditional furniture shopping with a gallery-style experience. The store will even feature a rooftop garden and wine bar to make shoppers feel more like they are at an exclusive event.
The mega store essentially functions as showroom that allows consumers to imagine how each piece will fit their specific needs. Furthermore, its product range consists of overstock and clearance items that are sourced from other locations across the United States.
This Spacious Retail Outlet is Set Up Like a Model Home
1. Home-like Retail Spaces - Retail outlets designed to provide an immersive shopping experience by displaying products in a home-like setting.
2. Gallery-style Showrooms - Showrooms that incorporate elements of galleries and museums with curated displays for consumers.
3. Visual Shopping Experience - Shopping experiences that prioritize visual immersion and customization to help consumers visualize how products fit into their lifestyle.
1. Furniture Retail - Opportunities to create a more engaging shopping experience for consumers by displaying furniture in a home-like setting to help visualize how pieces fit into consumers' lifestyle.
2. Interior Design - Opportunities to create curated displays of furniture and household fixtures that showcase how products can be integrated into a specific design aesthetic.
3. Retail Technology - Opportunities to leverage technology such as VR/AR to create immersive shopping experiences that help consumers visualize how products fit into their homes and lifestyle.