Restoration Hardware is opening a spacious retail outlet that is set up like a model home. When it comes to buying furniture, it isn't always enough for consumers to see the piece they are interested in. This concept store displays products in a home-like setting in order to help consumers visualize how each piece might fit into their lifestyle.
Unlike its other stores, Restoration Hardware's spacious retail outlet is designed to provide a more immersive shopping experience. Instead of wandering through rows of furniture and household fixtures, customers are able to discover items in a home-like setting. The store features various rooms, each of which is decorated from floor-to-ceiling with items for sale. Although all of the items on display are available for purchase, consumers will have to order the products online instead of taking them home from the store. The idea is to combine traditional furniture shopping with a gallery-style experience. The store will even feature a rooftop garden and wine bar to make shoppers feel more like they are at an exclusive event.
The mega store essentially functions as showroom that allows consumers to imagine how each piece will fit their specific needs. Furthermore, its product range consists of overstock and clearance items that are sourced from other locations across the United States.