Chocolate Croissant Donut Holes

Dominique Ansel Bakery is Debuting Nutella Cronut Holes in NYC

Hybrid confectionaries are all the craze right now, but I suggest you hold onto your hats for this one: Nutella cronut holes. Naturally, like their croissant-free counterparts the donut, cronuts would also have leftover doughy bits to create the characteristic circular shape. But to amp up the already spectacular treat, pastry chef Dominque Ansel (creator of the cronut) is debuting Nutella cronut holes to celebrate the hazelnut spread's 50th anniversary.

Starting on Monday, May 19, the Nutella-stuffed croissant-donut hybrid holes will be available for mass consumption at Ansel's New York City bakery. After they've run out, it might be a gluttonously good idea to cross the street and give Eataly's new Nutella bar a visit for some confectionary crepes.

Hybrid Confectionaries
Exploring more hybrid desserts by combining different pastries and ingredients to create unique experiences.
Limited Edition Promotions
Debuting limited edition products to drive customer excitement, demand and increase sales.
Celebrity Collaborations
Partnering with famous chefs or other celebrities to create unique and marketable products.

Sectors Adopting This

Bakery
Incorporating unique ingredients and experimenting with different pastries to keep up with ever-changing consumer tastes and preferences.
Food and Beverage
Developing innovative and unique products that appeal to consumers' desire for new experiences and daring flavor combinations.
Marketing and Advertising
Developing creative marketing strategies and campaigns to attract customers and create buzz around new and limited edition products.
SCORE
5.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 82%
Activity 81%
Freshness 8%