Plant-Based Croissant Donuts

Dominique Ansel Created the First Vegan Cronut for Sherwin-Williams

In 2013, the cultural impact of Dominique Ansel's Cronut was immediate and profound, sparking a wave of food hybrids and redefining culinary innovation—and now, the James Beard Award-winning French pastry chef is introducing the first-ever vegan Cronut. This limited-edition croissant-donut hybrid can be tasted at the Dominique Ansel Bakery in New York City for a short time, while supplies last, and it's unique for not just its recipe but also its color.

Ansel partnered with paint brand Sherwin-Williams to bring the vegan Cronut to life based on the chosen 2024 Color of the Year. Upward SW 6239 is a shade of blue that's recreated in dessert form with butterfly pea tea flower and rice pudding.

Although creating vegan desserts can be a challenge due to the way alternative ingredients perform, the limited-edition Cronut is as light, airy and flaky as ever.

Vegan Dessert Trends
The introduction of the first-ever vegan Cronut by Dominique Ansel sparks a wave of plant-based dessert hybrids.
Culinary Innovation
Dominique Ansel's Cronut redefines culinary boundaries and inspires chefs to experiment with unique flavor combinations.
Colorful Food Creations
The partnership between Dominique Ansel and Sherwin-Williams showcases the use of food as a canvas for artistic expression.

Industries Being Reshaped

Bakery and Pastry
The introduction of the vegan Cronut opens up new opportunities for bakeries and pastry shops to diversify their plant-based dessert offerings.
Food and Beverage
The popularity of Cronuts and other innovative food hybrids creates a demand for unique and creative food and beverage experiences.
Art and Design
The collaboration between Dominique Ansel and Sherwin-Williams highlights the intersection of food and art, presenting opportunities for artists and designers to explore food as a medium of expression.
SCORE
6.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 89%
Activity 87%
Freshness 20%