Naked Juice launched a food-donating social media campaign titled #DrinkGoodDoGood. This campaign encourages social media users to take selfies with fruits and vegetables, tag a friend and include the campaign hashtag. When users post the images, Naked Juice will donate 10 pounds of fresh produce to Wholesome Wave -- a charitable organization that helps to feed those in need.
The ultimate goal for this campaign is to raise healthy nutrition awareness by encouraging people to incorporate a playful piece of fruit or a vegetable into a selfies they are already planning to take. In addition to encouraging healthy eating habits through social media feeds, Naked Juice is committed to donating up to 500,000 pounds of fresh fruit and vegetables to those who are less fortunate.
This food-donating social media campaign tackles two important issues -- poverty and a growing obesity epidemic among children and adults -- by using one of the most influential tools in today's society -- the internet.