Category
Business
Assisted Conversion
Trend cluster
Category
Upscale
Self-Serve
Retailers add value and convenience with upscale bulk kiosks.
5.6
Trend score
Trend
What is the Upscale Self-Serve trend?
Upscale Self-Serve: Upscale self-serve kiosks are being integrated into existing retail concepts as an extension of the Everyday Low Pricing strategy (EDLP). By elevating the experience of self-service, retailers increase the perception of value of the product without raising costs.
This progression demonstrates the role of a heightened in-store experience in enhancing the value of a brand's product offering, even when it's available in-bulk.
Trend themes
Themes within the Upscale Self-Serve trend
Three behaviours holding the trend together01
Upscale Self-Serve Kiosks
Retailers are integrating upscale self-serve kiosks into existing retail concepts as an extension of the Everyday Low Pricing strategy (EDLP), enhancing the store experience and increasing the perception of value of the product without raising cost.
02
In-Store Experiential Retail
Retailers practicing the everyday low pricing strategy to provide an enhanced store experience that overshadows the objective value of the product, such as wine bars and beer stations.
03
Mobile Self-Payment Systems
Retailers are incorporating mobile self-payment systems, such as RFID-enabled tags, to allow an effortless shopping experience while prioritizing loss prevention.
Industry implications
What the Upscale Self-Serve trend means for industry
Where the trend changes the playbookFor
Grocery Stores
Grocery stores are leveraging Upscale Self-Serve Kiosks to elevate their retail strategy while continuing to offer consumers Everyday Low Pricing options.
For
Fashion Retail
Fashion retailers like Rebecca Minkoff are incorporating Mobile Self-Payment Systems to give shoppers complete control of their shopping experience, while prioritizing loss prevention.
For
Coffee Shops
Coffee shops like Minedrip Coffee are offering an in-store experiential retail environment, highlighting niche products and enhancing the overall experience for consumers.
Workshop question
What is one part of the purchasing experience you can make fully autonomous for your customer?
Trend signals
Trend signals for Upscale Self-Serve
Trend score 5.6 out of 10, from popularity 85%, activity 75%, freshness 8%.
Popularity85%
Activity75%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Upscale Self-Serve trend
5 featured examples from Apr 25, 2015 to Feb 16, 2017CategoryArt & Design
Eco Bulk Food Kiosks
This New Self-Service Refill System is Housed at London's Planet Organic
Grocery stores can implement self-service refill systems and bulk food kiosks to provide sustainable options for their customers.
CategoryLifestyle
In-Store Beer Stations
LCBO Summerhill's Beer Experience Zone Spotlights Local Brews
The retail industry can benefit from the trend of in-store beer stations and experiential retail spaces by partnering with local breweries and providing a unique shopping experien…
CategoryBusiness
Upleveled Discount Grocers
The Winn-Dixie St Johns Store Reveals the Brand's New Concept
The trend toward value-add grocers is disrupting the traditional grocery store industry and creating opportunities to differentiate stores based on in-store experiences rather tha…
CategoryBusiness
Mobile Self-Payment Systems
Rebecca Minkoff's Self-Checkout Solution is Powered by QueueHop
The retail industry can explore the implementation of RFID-enabled self-checkout systems to revolutionize the customer shopping experience.
CategoryLifestyle
Slow-Drip Coffee Shops
'Minedrip' Turns Every Customer into a Barista with Self-Serve Coffee
Coffee retailers can capitalize on the self-serve coffee trend by offering equipment and accessories for customers to make their own coffee at home.
