Retailers add value and convenience with upscale bulk kiosks
Implications - Upscale self-serve kiosks are being integrated into existing retail concepts as an extension of the Everyday Low Pricing strategy (EDLP). By elevating the experience of self-service, retailers increase the perception of value of the product without raising costs.
This progression demonstrates the role of a heightened in-store experience in enhancing the value of a brand's product offering, even when it's available in-bulk.
This progression demonstrates the role of a heightened in-store experience in enhancing the value of a brand's product offering, even when it's available in-bulk.
Workshop Question - What is one part of the purchasing experience you can make fully autonomous for your customer?
