Retailers turn to recycled materials to update in-store aesthetics
Implications - Retailers are updating in-store aesthetics with recycled or industrial materials. This approach is not only a cost-effective way to continually stay relevant; it also offers an edgier aesthetic that appeals to younger, eco-conscious consumers. The aesthetics of the physical space will become increasingly important as retail locations continue to transform from "necessity" to "destination."
Workshop Question — Is your brand committed to a social good cause? Is that reflected in a way that consumers can experience first-hand?