KFC is Testing a New ‘Go Cup’ Out that Includes Funnel Cake Fries
Megan Facciuolo — April 16, 2014 — Lifestyle
References: kfc & brandeating
KFC is known for its fried chicken, but it will soon be known for its fried dough when customers get a taste of its funnel cake fries. KFC is currently testing a new ‘Sweet & Savory Go Cup’ out in its Baltimore locations that replaces potatoes with Funnel Fries.
Many fast food places have been infusing desserts into their signature fast food meals. For example, Taco Bell recently released the Breakfast Waffle Taco, and chicken and waffles in general is a staple meal in the southern states. KFC seems to be putting a more modern and original twist on the culinary craze.
The strips of funnel cake are topped with sugar and cinnamon and are paired with your choice of Chicken Littles, Crispy Tenders or Hot Wings. The Sweet & Savory Go Cup is available now until April 20th in exclusive Baltimore locations.
Many fast food places have been infusing desserts into their signature fast food meals. For example, Taco Bell recently released the Breakfast Waffle Taco, and chicken and waffles in general is a staple meal in the southern states. KFC seems to be putting a more modern and original twist on the culinary craze.
The strips of funnel cake are topped with sugar and cinnamon and are paired with your choice of Chicken Littles, Crispy Tenders or Hot Wings. The Sweet & Savory Go Cup is available now until April 20th in exclusive Baltimore locations.
Trend Themes
1. Dessert-infused Fast Food - There is an emerging trend of fast food places infusing desserts into their signature meals, offering unique and indulgent flavor combinations.
2. Modern Twist on Culinary Craze - KFC's introduction of funnel cake fries in their Sweet & Savory Go Cup puts a contemporary and original spin on the popular chicken and waffles combination.
3. Limited-time Exclusivity - The availability of the Sweet & Savory Go Cup until April 20th in exclusive Baltimore locations creates a sense of urgency and exclusivity for customers.
Industry Implications
1. Fast Food - Fast food chains have an opportunity to tap into the trend of dessert-infused meals and introduce unique options to cater to evolving consumer tastes.
2. Culinary Innovation - The success of KFC's funnel cake fries demonstrates the potential for culinary innovation in combining unexpected flavors and textures to create new food experiences.
3. Limited-time Offerings - Various industries can explore the strategy of limited-time exclusivity to generate excitement and drive customer engagement by offering exclusive products or experiences for a limited period.
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