Brick-and-mortar retail turns to cost-effective in-store practices
Implications - It's become increasingly difficult for brick-and-mortar retailers to compete with e-commerce in terms of cost-effectiveness and convenience. As a result, economical store features no longer focus on merely reducing costs, but also simultaneously augmenting experience. Spatial strategy will become instrumental in boosting value as the distinction between online and offline continues to blur.
Workshop Question - What is one aspect of your industry that creates a barrier for consumers and how can you alleviate that obstacle?