Electronics customizer Colorware created a retro iPhone 6 and 6s model inspired by Apple's line of personal computers released in the 1980s.
These retro iPhone designs resemble the appearance of the Apple 'IIe' computer. Design elements include faux air vents and a matte-vanilla exterior color that's been paired with the classic rainbow Apple logo, popularized during the 1980s.
This nostalgia-fueled customized phone release is set to be very limited. Each model of the iPhone will be limited to only 25 editions and retail at $1,599 for the 6s model, and $1,699 for the 6s Plus. This unique blending of a retro aesthetic and cutting edge technology makes for an interesting contrast. These limited iPhones will be of great interests to Apple fans, collectors and anyone looking to be on the cutting edge of cool.
What's Driving This Trend
- Nostalgic Customizations
- Customizing products with a nostalgic feel is a trend that is gaining popularity and could be applied to other markets.
- Retro Design
- Reviving retro designs can attract consumers who are searching for a fresh take on old ideas.
- Limited Editions
- Limited edition products tailored to specific groups of customers can allow for targeted marketing and increased demand.
Who This Affects Most
- Consumer Electronics
- Applying retro designs to new products within the consumer electronics industry can create a new market niche with a strong appeal to customers seeking nostalgia.
- Luxury Goods
- Offering limited edition, customized products with a niche retro appeal within the luxury goods industry can attract collectors and fans of the specific product.
- Collectibles
- Creating limited edition, nostalgic products in the collectibles industry can increase demand and value amongst collectors and create a new revenue stream for the industry.
