If you've grown tired of having your bra size mis-measured every time you visit a lingerie shop, let technology lend you a hand with the newly developed Chichi app. This interesting application is like having an experienced bra specialist in the palm of your hand.
While lingerie sales representatives will measure the average consumer's bra size using measuring tape and a detailed chart, the Chichi app is little more hands-on. Upon opening the app, users must place their smartphone in between their breasts before the app can accurately calculate what their true bra size is.
Compatible with all smartphones, the Chichi app will officially launch in January 2016 and will be found under the health care category in most app stores.
Key Themes Behind This Trend
- Bra-measuring Apps
- Using technology to accurately measure bra sizes offers an opportunity for disruptive innovation in the lingerie industry
- Body-measuring Apps
- Apps that use smartphones to measure specific parts of the body offer potential for innovation in the health and fitness industry.
- Virtual Fitting Room Apps
- Apps that let customers try on clothes virtually and recommend sizes could revolutionize the retail industry.
Where This Applies
- Lingerie
- The development of bra-measuring apps can disrupt and enhance the lingerie industry by improving the accuracy of bra fittings.
- Health and Fitness
- Body-measuring apps offer a potential opportunity for disruptive innovation in the health and fitness industry by providing individuals with precise measurements of their body parts.
- Retail
- Virtual fitting room apps could reinvent the retail industry by allowing customers to try on clothes virtually and recommend sizes, reducing the amount of time and effort spent on physical shopping.
