Skincare brands opt for utility over specificity
Implications - Despite financial pressures, consumers continue to prioritize skincare health and beauty needs. As a result, many consumers tend to search for all-in-one or "super" solutions in order to get more bang for their buck. During tough economic periods, multi-faceted, all-purpose products don't detract from the perceived effectiveness of the product, but instead strengthen the perception of its value.
Workshop Question - How are you demonstrating value to today's deal-seeking consumers?
Trend Themes
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Multi-purpose Skincare — Consumers prioritize all-in-one products that offer multiple benefits and strengthen the perception of value.
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Local and Natural Ingredients — Brands are using regional and organic plants and ingredients to amplify benefits for skincare.
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Multifunctional and Versatile Products — Consumers seek beauty products that offer multiple forms of use in one solution, allowing them to save time while doubling up on health benefits.
Industry Implications
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Skincare Industry — Skincare brands are opting for utility, natural/organic ingredients and versatility to meet consumer needs.
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Apothecary Industry — Traditional apothecaries are being referenced by brands to emphasize the ways in which their products can treat various skincare conditions and medical issues.
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Unisex Skincare Industry — The progression toward unisex skincare products suggests the widespread adoption of skincare regimens by women and men alike.
