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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,491 more

Super Cosmetics

Skincare brands opt for utility over specificity

Implications - Despite financial pressures, consumers continue to prioritize skincare health and beauty needs. As a result, many consumers tend to search for all-in-one or "super" solutions in order to get more bang for their buck. During tough economic periods, multi-faceted, all-purpose products don't detract from the perceived effectiveness of the product, but instead strengthen the perception of its value.
Workshop Question - How are you demonstrating value to today's deal-seeking consumers?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 38 Examples:
127,124 Total Clicks
Date Range:
Nov 15 — Jan 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Clay Body Cleansers
Clay Body Cleansers
Africa Organics' Baobab Clay Wash is a Foaming Exfoliant
Africa Organics is simple and direct in the way it describes its Baobab Clay Wash: “This is [a] really weird wash! It’s a clay… but it foams.” The detoxifying cleanser is made from a... MORE
Multifacted Mask Cleansers
Multifacted Mask Cleansers
The Pixi Glow Mud Cleanser Offers Three Different Usages in One Product
To simplify the beauty regime of consumers, makeup and cosmetic brand Pixi has recently created a line of multifunctional face products that offer a slew of benefits in one single use. One standout... MORE
Crocodile Oil Balms
Crocodile Oil Balms
Kwena's Crocodile Oil Product is Rich in Healing Properties
Kwena Crocodile Oil Balm contains an unusual natural ingredient that has remarkable healing properties. The crocodile is known as a creature with one of the best immune systems in the world, which... MORE
Daily Herbal Skincare Sets
Daily Herbal Skincare Sets
The Essential Daily Kit by CONTEXT Skincare is All-Natural
Available through the Spring platform, the Essential Daily Kit by CONTEXT Skincare is a great investment for anyone looking to change up their skincare routine. The four-piece set includes some of... MORE
Desert Apothecary Collections
Desert Apothecary Collections
The El Cosmico Provision Co Features Natural Remedies for the Body
The El Cosmico Provision Co Apothecary line features a line of artisan natural remedies designed to combat the dryness of the west Texas desertr. The line features oil blends, salves and skincare... MORE
African Apothecary Serums
African Apothecary Serums
Africology Uses Fresh Farm Ingredients and African Healing Techniques
South African spa brand Africology has plenty of features in its favor. In addition to using local, organic plants and fair trade ingredients in its products, the brand amplifies their benefits... MORE

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Related Examples

Shrouded Skincare Shops
Shrouded Skincare Shops
The Second Aesop Taipei Shop is Located in the Hip Neighborhood of Daan
Ion Lip Cleansers
Ion Lip Cleansers
The Hitachi Mouth Crie Ion Cleanser Encourages Daily Lip Exfoliation
Upscale Jetsetter Skincare Kits
Upscale Jetsetter Skincare Kits
The Aesop London Kit is Perfect for Frequent Flier Skincare Fans
Skincare Lab Wedding Kits
Skincare Lab Wedding Kits
The Province Apothecary Wedding Kit Has Everything a Bride Needs
Transformative Face Cleansers
Transformative Face Cleansers
Skoon's Cleanser and Makeup Remover Turns from a Gel to a Milk
African Potato Balms
African Potato Balms
Healing Earth's Potato Balm Has Antioxidant and Anti-Inflammatory Properties
Green Tea-Based Cosmetics
Green Tea-Based Cosmetics
African Extracts Rooibos Skincare is a Top Brand in South Africa
Science-Driven Beauty Brands
Science-Driven Beauty Brands
Environ is a South African Beauty Brand Grounded in Science
Organic Probiotic Skincare
Organic Probiotic Skincare
The Esse Organic Skincare Brand is Based in South Africa
Antioxidant Cleansing Oils
Antioxidant Cleansing Oils
This African Botanics Skincare Product is Rich in Natural Ingredients
Beauty Booking Apps
Beauty Booking Apps
GoBeauty Locates Salons, Spas and More on Demand
WOC Skincare Collections
WOC Skincare Collections
'Sorbet' is a Targeted Skincare Range for South African Women
Nutrient-Promoting Skincare Branding
Nutrient-Promoting Skincare Branding
EmerginC's Branding Highlights Skin-Boosting Ingredients
African Black Soaps
African Black Soaps
Coastal Scents' Black Soap Gently and Naturally Tackles Skin Problems
Fruit-Infused Cosmetics
Fruit-Infused Cosmetics
Alapure's Cosmetic Products are Infused With Marula Oil
Aromatic African Collections
Aromatic African Collections
African Aromatics' Products Include Cosmetics & Household Fragrances
Oil Cleansing Skincare Collections
Oil Cleansing Skincare Collections
Lipidol Skin Care Oils Provide Exceptional Results Naturally
Superfruit Skincare Collections
Superfruit Skincare Collections
The Katavi Skincare Range Packs the Best South Africa Ingredients
Venom-Based Cosmetic Serums
Venom-Based Cosmetic Serums
The SNAILWHITE Syn-Ake Mist is a Skin-Firming Serum from Malaysia
Symbolic Skincare Lines
Symbolic Skincare Lines
This Pre-Treatment Cleansing Oil Honors Ancient Asian Beauty Secreats
Sustainable Male Skincare
Sustainable Male Skincare
This Sustainable Skincare Line Uses Locally Sourced Ingredients
Nutritional Anti-Aging Beverages
Nutritional Anti-Aging Beverages
Nutricosmetics is a Line of Cosmetic Supplements by Functionalab
Plant-Based Shave Soaps
Plant-Based Shave Soaps
This German Grooming Product is Made With No Chemical Additives
Rock Badger Tea Packaging
Rock Badger Tea Packaging
This South African Tea Features a Cheeky Animal Mascot on the Label
Antioxidant Face Oils
Antioxidant Face Oils
Captain Blankenship's Rose & Pomegranate Face Oil Boasts Organic Ingredients
Chemical-Free Insect Repellents
Chemical-Free Insect Repellents
Zoe Organics' Natural Product Protects Without Harmful Additives
Antioxidant Water
Antioxidant Water
Bai's 'Antiwater' is Twice Purified and Infused with Free Radical Protection
Skincare Brand Design Databases
Skincare Brand Design Databases
The Taxonomy of Design Microsite Explores Aesop's In-Store Designs
Design-Focused Retail Spaces
Design-Focused Retail Spaces
'Thethestore' Champions Emerging Designers and Modern Packaging
Unisex Makeup Collections
Unisex Makeup Collections
MAC Created a Line of Unisex Cosmetics with the Celebrity Brant Brothers
Organic Travel Cosmetics Kits
Organic Travel Cosmetics Kits
This Travel Skincare Kit from Grown Alchemist is Everything You Need
Minimalist Gender-Neutral Skincare
Minimalist Gender-Neutral Skincare
CONTEXT is a Straight-Forward Gender-Neutral Skincare Line
Organic Deodorant Sprays
Organic Deodorant Sprays
This Unisex Deodorant is Specifically Formulated for Sensitive Skin
Seaweed Facial Cleansers
Seaweed Facial Cleansers
Mermaid Scrubbers Act as a Natural Face Cleanser and Exfoliating Toner
Daily Towel Sets
Daily Towel Sets
The 100% Bamboo Towels are Appropriate for All Skin Types, Especially Acne-Prone
Unisex Bath Products
Unisex Bath Products
Purearth Boasts Minimalist Branding that Will Appeal to All Genders
Natural Spray Deodorants
Natural Spray Deodorants
The Aesop Deodorant is a Great Alternative to Roll-On Antiperspirant
Androgynous Molecular Branding
Androgynous Molecular Branding
This Unisex Branding Identity is Fresh and Eccentric