'MAS // Design Consultancy' collaborated with designer Bart Nagel to create the packaging and branding for this line of South African tea that features a quirky rock badger mascot.
'Dassie Rooibos' is an non-caffeinated rooibos tea sold in the Netherlands that comes in an extra fine grind so it can be used in espresso machines. The tea is marketed as a healthier alternative to coffee and features a South African rock badger called 'Dassie' as the brand's main image. The mascot has a cheeky and optimistic attitude and talks directly to the consumer in both a South African tone and style of voice.
The packaging itself is screen printed on resealable craft paper and colored in vibrant hues with the image of 'Dassie' on full display. The concept for the packaging itself was inspired by both the bright colors and raw materials found in the suburbs of South Africa.
What Makes This Trend Stand Out
- Resealable Craft Packaging
- The use of resealable craft paper packaging provides opportunities for brands to create a more sustainable and eco-friendly image.
- Healthier Coffee Alternatives
- The rise of non-caffeinated tea options that are marketed as a healthier alternative to coffee opens up disruptive innovation opportunities in the beverage industry.
- Quirky Animal Mascots
- The use of quirky animal mascots on packaging and branding can help businesses create a unique and memorable consumer experience.
Sectors Adopting This
- Tea
- The tea industry can explore innovative packaging solutions and unique brand mascots to differentiate their products in a competitive market.
- Coffee
- The coffee industry can tap into the growing demand for healthier alternative beverages by offering non-caffeinated options with unique packaging and branding.
- Packaging
- The packaging industry can explore the use of sustainable and eye-catching materials, such as resealable craft paper, to appeal to environmentally conscious consumers.
