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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,250 more

Cosmeceutical Branding

Skincare brands turn to scientific branding methods

Implications - Skincare brands are opting for a more clinical approach to their branding. With the rise of "pharma cosmetics," many brands want to emphasize the science-driven nature of their product rather than its holistic properties. Medical branding inspires trust and confidence in a product, which is especially beneficial in times of economic uncertainty.
Workshop Question — How could you leverage packaging to communicate the benefits of your products to the consumer?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 27 Examples:
70,747 Total Clicks
Date Range:
Dec 15 — Dec 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

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