Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cosmeceutical
Branding
Skincare brands turn to scientific branding methods.
4.4
Trend score
Trend
What is the Cosmeceutical Branding trend?
Cosmeceutical Branding: Skincare brands are opting for a more clinical approach to their branding. With the rise of "pharma cosmetics," many brands want to emphasize the science-driven nature of their product rather than its holistic properties. Medical branding inspires trust and confidence in a product, which is especially beneficial in times of economic uncertainty.
Trend themes
Themes within the Cosmeceutical Branding trend
Three behaviours holding the trend together01
Clinical Branding
Skincare brands are opting for a clinical approach to their branding, emphasizing science-driven nature of their product rather than their holistic properties, demonstrating an opportunity to use medical or scientific-based marketing.
02
Targeted Skincare
There's a growing demand for targeted skincare products, especially those aimed at niche markets with diverse needs, which suggests an opportunity to create products that cater to specific sub-groups of people like women of color.
03
Innovative Formulations
There's a need for innovative formulations that have multifunctional properties, like converting from a gel to a milk texture or topically applied vitamin A and essential antioxidants, to meet the diverse needs of consumers.
Industry implications
What the Cosmeceutical Branding trend means for industry
Where the trend changes the playbookFor
Beauty and Skincare Industry
With a growing demand for targeted and science-based skincare, this industry has opportunities to create products that cater to specific sub-groups of people and emphasize the science and technology behind their products.
For
Medical Industry
The medical industry has an opportunity to market more cosmetic or skincare-based products, using medical branding to inspire trust and confidence in their products and potentially increase their revenue channels.
For
Packaging Industry
With an increased emphasis on clinical or science-driven branding, the packaging industry can help brand owners differentiate and convey the clinical or scientific properties of their products through unique, visually striking packaging designs.
Workshop question
How could you leverage packaging to communicate the benefits of your products to the consumer?
Trend signals
Trend signals for Cosmeceutical Branding
Trend score 4.4 out of 10, from popularity 66%, activity 59%, freshness 8%.
Popularity66%
Activity59%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Cosmeceutical Branding trend
4 featured examples from Dec 11 to Dec 18, 2015CategoryFashion
WOC Skincare Collections
'Sorbet' is a Targeted Skincare Range for South African Women
Opportunity for brand partnerships and product development in the beauty and skincare industry to create targeted collections like Sorbet's range for women of color.
CategoryLifestyle
Elemental Medicine Packaging
Esteve's Topionic Packaging References the Periodic Table of Elements
Opportunity for pharmaceutical companies to stand out in a crowded market by incorporating creative packaging designs and color-coded product differentiation.
CategoryFashion
Science-Driven Beauty Brands
Environ is a South African Beauty Brand Grounded in Science
Innovative beauty brands can thrive by embracing scientific research and technology to create effective and safe products.
CategoryFashion
Transformative Face Cleansers
Skoon's Cleanser and Makeup Remover Turns from a Gel to a Milk
The skincare industry can benefit from the development of multifaceted cleansers and gel-to-milk technology in their product lines to provide more versatile and efficient products…
