In today’s day and age, the concept of buying and carrying condoms is commonplace. Female condoms (not the actual product but female-branded condoms) are becoming bigger as the stigma for women buying condoms is still -- somewhat confusingly --prevalent.
Mine condoms are aimed directly at females and are packaged nice enough that they could sit right in the middle of a dresser and not look out of place. The idea behind it is for women to not feel ashamed to show that they’re sexually active.
The concept is simple, but effective. The research also supports the product and shows that 77% of people researched are embarrassed to buy condoms so this style of branding can definitely help to remedy that.