Audi Unite is a unique branded car-sharing program recently launched by the German luxury automaker in Sweden. An example of brand loyalty and the peer-to-peer economy, the system encourages individuals to join a "circle" of up to four people with which to split a brand new car.
The sharing of the car is managed in a collaborative Audi Unite app while the program also bundles insurance and maintenance costs into a monthly fee paid by each member of the circle. The monthly fees can be divided up evenly between group members or determined based on who is doing the most driving.
The Audi Unite system also provides personalized fuel cards to each drivers that adds fuel costs to the monthly billing as well.