Consumers embrace indoor grill options that offer a healthier result
Implications - Health-conscious consumers turn to leaner grilling machines that reduce the fat content of each dish, while accommodating modern consumers situated in metropolitan areas or college dorms. Often less time-consuming and messy than traditional barbecuing, such tools also allow for better control over consumption. This progression indicates that consumers' growing concern around meat consumption is pushing them to reassess their preparation methods, in addition to a product's origin.
Workshop Question - What potential challenges could be facing your industry and how can you subvert those through re-positioning?