Category
Lifestyle
Assisted Choices
Trend cluster
Category
Emotive
Environment
Automated emotion becomes more widespread as consumers seek balance.
3.9
Trend score
Trend
What is the Emotive Environment trend?
Emotive Environment: As consumers become more invested in their emotional well-being, they seek tools that transform their immediate surroundings into positive, welcoming spaces. Whether it's in the home, vehicle or on their devices, products such as these point to emotional intelligence as a pervasive and valued aspect of modern life.
Trend themes
Themes within the Emotive Environment trend
Three behaviours holding the trend together01
Emotive Technology
As consumers seek tools to transform their immediate surroundings into positive, welcoming spaces, technology is being designed with emotional intelligence at its core.
02
Emotion-Sensitive Wearables
Wearables are learning how to detect emotions and transform that data into experiences to help improve overall well-being.
03
Emotion-Detecting Products
In order to help guide consumers towards a more positive emotional state, products such as lamps and home appliances are being designed to respond to their emotional needs.
Industry implications
What the Emotive Environment trend means for industry
Where the trend changes the playbookFor
Wearable Technology
Wearables that detect and respond to emotions are transforming how we manage our well-being and relate to technology.
For
Smart Home Technology
Emotion-sensitive home devices and technologies offer a new way to create positive, welcoming living spaces and promote psychological well-being.
For
Fragrance Industry
With the arrival of scent laboratories that turn emotions and texts into unique fragrances, the fragrance industry can explore new opportunities for customized and personalized products.
Workshop question
How can you be more in-tune with the emotional and mental state of consumers as they interact with your brand?
Trend signals
Trend signals for Emotive Environment
Trend score 3.9 out of 10, from popularity 65%, activity 43%, freshness 8%.
Popularity65%
Activity43%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Emotive Environment trend
5 featured examples from Jun 9 to Dec 29, 2015CategoryArt & Design
Emotive Electronic Devices
These Responsive Appliances Promote Happiness at Home
Manufacturers can integrate emotion-based technology in household gadgets to increase consumer engagement and satisfaction.
CategoryTech
Text Message Perfumes
This Scent Laboratory Transforms WhatsApp Messages into Perfumes
The fragrance industry can explore new product lines and collaborations to cater to the growing demand for personalized scents based on digital messages.
CategoryTech
Mood Detecting Scarves
The Neffa Chameleon Scarf Changes Color According to Mood
Fashion-tech ventures can leverage emotion-detecting wearables and innovations in thermochromatic printing technology to create personalized wellness wearables.
CategoryTech
Emoticon-Displaying Jackets
The Rapido Connected Wear Displays Hearts on Sleeves
The fashion and apparel industry can take advantage of the emoticon-displaying jacket trend to create new products that incorporate technology and enhance emotional expression.
CategoryTech
Emotion-Powered Lamps
'MoodLight' Emits Twirls of Color Based on the Emotions of the World
Emotion-powered lights can be leveraged in interior design to provide a personalized touch and create an ambient atmosphere based on the mood of occupants.
