Production agency Rewind worked with Holiday Auto to create this unique vending machine, which provides consumers with a bottle that is filled with fresh scents of summer. The idea is to provide grumpy commuters with memory-connected scents of summer in order to induce happy feelings.
The vending machine is paired with a real-time television screen that encourages users to tweet their thoughts and aroma preferences. Once a tweet is sent to Holiday Auto’s account, the vending machine will allow the person who tweeted it to select their preferred, bottled scent.
The machine is filled with scented water bottles and includes aromas like freshly cut grass, oceanic water and even unexpected ones like barbecue. When consumers inhale the memory-related scents, they are more likely to feel happy, productive and positive. In order to rid commuters of the blues, this vending machine targets one of the most evocative human senses, smell.
Why This Trend Is Growing
- Mood-enhancing Scents
- Creating vending machines that provide scents to enhance consumers' moods presents a disruptive innovation opportunity for the fragrance industry.
- Real-time Interactive Advertising
- Pairing vending machines with real-time television screens encourages consumer engagement and presents a disruptive innovation opportunity for the advertising industry.
- Sensory Marketing
- Using scents to invoke specific emotions and positive feelings presents a disruptive innovation opportunity for marketers and retailers looking to enhance the customer experience.
Industries Being Reshaped
- Fragrance
- The fragrance industry can explore opportunities in creating specialized scents for use in vending machines that provide mood-enhancing benefits.
- Advertising
- The advertising industry can leverage real-time interactive screens on vending machines to engage consumers and collect valuable data for targeted campaigns.
- Retail
- Retailers can harness sensory marketing techniques by incorporating scents in their stores, creating a unique shopping experience that stimulates positive emotions and increases customer satisfaction.
