Category
Lifestyle
Assisted Choices
Trend cluster
Category
Powdered
Nutrients
Health-boosting beverages take on powdered form for convenience.
2.5
Trend score
Trend
What is the Powdered Nutrients trend?
Powdered Nutrients: Linked to the cult of convenience as well as the preventative self-care movement, refreshing vitamin beverages sold as a powder in single servings offer consumers an instant energy boost. Such powdered supplements help consumers absorb the nutritional value of the foods they consume, while it also contributes to one's total daily water consumption and complements the nutrients received through diet.
Trend themes
Themes within the Powdered Nutrients trend
Three behaviours holding the trend together01
Powdered Supplements
Powdered supplements offer a quick, convenient and easily absorbable way to consume a rich source of vitamins and nutrients. Companies can tap into this growing trend by experimenting with new flavors and ingredients, as well as creating single-serving packaging.
02
Functional Beverages
As consumers seek out drinks that offer more than just hydration, functional beverages that provide added health benefits are becoming increasingly in demand. Brands can capitalize on this trend by creating beverages that cater to specific health benefits, like energy, mental clarity, or hydration.
03
All-Natural Ingredients
As consumers become more health-conscious, products that contain all-natural ingredients are becoming more popular. Companies can differentiate themselves by creating products that use only high-quality, organic ingredients, like coconut water and acacia gum.
Industry implications
What the Powdered Nutrients trend means for industry
Where the trend changes the playbookFor
Nutraceuticals
The nutraceutical industry can benefit from the trend of powdered supplements, by creating products that are easily digestible and have a high nutritional value.
For
Functional Beverages
The functional beverage industry can capitalize on the trend of drinks that offer additional health benefits, by creating beverages that cater to specific needs and are made with all-natural ingredients.
For
E-commerce
The e-commerce industry can benefit from the growing trend of convenient, single-serving packaging, by creating an easy-to-use online platform that offers a wide range of options for consumers looking to buy powdered supplements and functional beverages.
Workshop question
Stripped down to bare essentials, what would be the simplest way to consumer your product?
Trend signals
Trend signals for Powdered Nutrients
Trend score 2.5 out of 10, from popularity 44%, activity 24%, freshness 8%.
Popularity44%
Activity24%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Powdered Nutrients trend
5 featured examples from Nov 6, 2015 to Jun 4, 2016CategoryLifestyle
Mind-Boosting Water Packets
These Four Sigma Foods Water Packets Supply the Body with 'Mind Herbs'
Opportunity to develop supplements, functional beverages and refreshing products that promote good health and wellbeing.
CategoryLifestyle
Coconut Water Powders
This Aloha Product Adds Hydrating Properties and Sweetness
Opportunity for companies in the food and beverage industry to explore and develop alternative sweeteners and healthy beverage options.
CategoryLifestyle
Pungent Energy Powders
The Portable Wakasa Japanese Drink Revives the Body with Garlic and Apricot
The health food and beverages industry can explore incorporating natural ingredients and unique flavor combinations to create energizing products that cater to consumer preference…
CategoryLifestyle
Electrolyte-Boosting Powders
The DripDrop Drink Packets Increase Hydration While Exercising
The fitness and sports nutrition industry can explore opportunities in developing innovative products that optimize hydration and provide essential nutrients for active individual…
CategoryLifestyle
High-Energy Water Packets
Four Sigma Foods' Sport Herbs Satchel Enriches Water
Opportunity for the nutraceutical industry to leverage the superfood trend to develop new products for consumer health.
