Pat's Backcountry Beverages allow campers to make sodas and beers en route without having to haul around heavy six packs. The system is simple and user friendly, requiring the quick mixture of small powdered packets with water within what the company refers to as a 'reaction cup.' A light shake of the bottle carbonates the drinks on the spot.
Bringing along the dried mixture packages is pretty much all one needs to do here. Cola, root beer and Pale Ale flavors will offer a different type of camping experience, especially since the concept of 'roughing it' is nowhere to be found. Pat's Backcountry Beverages has instead brought mealtime luxuries to the forest without the hassle, a concept that will surely continue to develop in the beverage industry.
What's Driving This Trend
- On-the-go Beverage Solutions
- Opportunity for innovative beverage companies to create compact and portable drink options for consumers who are constantly on the move.
- DIY Drink Making
- Opportunity for businesses to develop do-it-yourself drink kits that allow consumers to easily create their own beverages with minimal effort.
- Campsite Luxury
- Opportunity to cater to the camping and outdoor market by offering convenient and high-quality food and beverage products that enhance the outdoor experience.
Who This Affects Most
- Beverage Packaging
- Opportunity to create innovative packaging solutions that prioritize compactness and convenience for on-the-go consumers.
- Outdoor Recreation
- Opportunity for companies in the outdoor recreation industry to partner with beverage companies and offer specialized products that enhance the camping experience.
- Food and Beverage Technology
- Opportunity to develop new technologies and processes for creating lightweight and portable food and beverage options for outdoor enthusiasts.
