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Upscale Gamer

Design-focused products contain subtle references to gaming culture

Implications - Upscale products that subtly make reference to gaming culture are emerging as conservative mode of self-expression for adults. Whether a fashion statement or piece of home decor, such offerings pair contemporary design language with gaming icons and imagery. This shift speaks to the aging Gen X and Millennial populations who want to differentiate themselves from youth culture with more high-end products.
Workshop Question - What seemingly contradictory trends does your brand balance well and how can you emphasize that dynamic positioning?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
127,523 Total Clicks
Date Range:
Feb 15 — Dec 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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