Top Model Karlie Kloss recently teamed up with popular photographer Mario Testino to shoot the Vogue China October 2015 issue. The shoot featured a futuristic workout vibe that captured Kloss looking glowy and sweaty in silver, grey and white sport pieces posing alongside exercise equipment.
World-renown British makeup artist Charlotte Tillbury gave Kloss an elegant smudgy golden look with a brown winged smokey eye, bold brows and accentuated freckles. The look paired well with Kloss' tousled wet hair and sporty ensembles that gave the impression that she had just come back from a heavy workout session.
Kloss is a model to watch and has been garnering a ton of attention in the last year with her computer coding classes and the release of her candid YouTube channel in which she shares backstage access to her modelling career and life.
Key Themes Behind This Trend
- Futuristic Workout Fashion
- An opportunity for fashion brands to incorporate athletic wear design elements into everyday clothing for a futuristic look.
- Backstage Access Social Media
- An opportunity for models and fashion brands to engage with audiences through candid behind-the-scenes content.
- Beauty in Sport
- An opportunity for makeup and skincare brands to market their products towards the fitness and wellness industry.
Where This Applies
- Fashion
- This industry can take advantage of the futuristic workout trend to blend athletic wear design elements into everyday clothing for a trendy look.
- Social Media Marketing
- The fashion industry can leverage social media to offer consumers behind-the-scenes access and promote their brand in an authentic way.
- Beauty and Wellness
- Makeup and skincare brands can target fitness enthusiasts and capitalize on the beauty and sport trend to market their products towards this audience.
