As many health-conscious consumers are looking for ways to improve their overall health and wellbeing, the ancient Ayurvedic ritual of coconut oil pulling has seen a huge revival thanks to brands like Cocowhite.
Essentially, this oral detoxification ritual involves putting sesame, olive or coconut oil in the mouth upon rising and swishing it around for about 15 to 20 minutes. As well as being good for the gums and teeth, this practice is said to have a cleansing effect on the whole body. Although coconut is one of the more pleasant oils to use, some people just don't find the flavor palatable. As such, Cocowhite offers Light Lemon, Minty Fresh and Vanilla Swirl-flavored coconut oil as part of a 14-day oil pulling detox program. Unlike many chemical teeth whiteners, Cocowhite promises a brighter smile naturally.