Consumers invest in the care and maintenance of their devices
Implications - As consumers become more attached to their devices, they become more willing to invest in the maintenance, care and repair of these products. This preemptive approach signals that consumers are not necessarily scaling back on technology, but being smarter about their usage. In addition to being tech-savvy, the modern consumer also tends to be more thoughtful.
Workshop Question - How might you encourage consumers to take a thoughtful approach to your product or service?
Trend Themes
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Preventive Tech — Consumers invest in the care and maintenance of their devices, creating opportunities for products that promote tech maintenance and care.
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DIY Repair — Consumers are more willing to repair their own devices, leading to opportunities to create user-friendly repair kits and making replacement parts more accessible.
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Learn to Repair — Consumers are interested in learning how to repair their own devices, creating opportunities for businesses to offer courses that teach device repair and maintenance.
Industry Implications
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Tech Accessories — Businesses that offer device accessories like laptop stands and cases can capitalize on the trend of consumers investing in the maintenance and care of their tech products.
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3D Printing — Opportunities for creation of 3D-printed replacement parts for household appliances and other devices where replacement parts may not be readily available.
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Technical Education — Businesses can provide courses to teach consumers how to repair and maintain their devices, filling a gap in technical education and empowering individuals to take matters into their own hands.
