Trend cluster
Category

Preventive
Tech

Consumers invest in the care and maintenance of their devices.

Papercraft Computer Stands3D-Printed Replacement PartsSmartphone-Mending KitsSmart Digital Keyboard CasesSmartphone Repair Courses

Trend

What is the Preventive Tech trend?

Preventive Tech: As consumers become more attached to their devices, they become more willing to invest in the maintenance, care and repair of these products. This preemptive approach signals that consumers are not necessarily scaling back on technology, but being smarter about their usage. In addition to being tech-savvy, the modern consumer also tends to be more thoughtful.

Trend themes

Themes within the Preventive Tech trend

Three behaviours holding the trend together
01

Preventive Tech

Consumers invest in the care and maintenance of their devices, creating opportunities for products that promote tech maintenance and care.

02

DIY Repair

Consumers are more willing to repair their own devices, leading to opportunities to create user-friendly repair kits and making replacement parts more accessible.

03

Learn to Repair

Consumers are interested in learning how to repair their own devices, creating opportunities for businesses to offer courses that teach device repair and maintenance.

Industry implications

What the Preventive Tech trend means for industry

Where the trend changes the playbook
For

Tech Accessories

Businesses that offer device accessories like laptop stands and cases can capitalize on the trend of consumers investing in the maintenance and care of their tech products.

For

3D Printing

Opportunities for creation of 3D-printed replacement parts for household appliances and other devices where replacement parts may not be readily available.

For

Technical Education

Businesses can provide courses to teach consumers how to repair and maintain their devices, filling a gap in technical education and empowering individuals to take matters into their own hands.

Workshop question

How might you encourage consumers to take a thoughtful approach to your product or service?

Trend signals

Trend signals for Preventive Tech

Trend score 3.5 out of 10, from popularity 44%, activity 53%, freshness 8%.

Popularity44%
Activity53%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific
South America