Consumers invest in the care and maintenance of their devices
Implications - As consumers become more attached to their devices, they become more willing to invest in the maintenance, care and repair of these products. This preemptive approach signals that consumers are not necessarily scaling back on technology, but being smarter about their usage. In addition to being tech-savvy, the modern consumer also tends to be more thoughtful.
Workshop Question - How might you encourage consumers to take a thoughtful approach to your product or service?