The Rapido Connected Wear takes a figurative saying and turns into a very literal one. It's essentially an emoticon jacket that is capable of displaying a person's heart on their sleeve. As Psfk puts it, "[The] Rapido Connected Wear could put the emotion back into emojis, enabling people to send messages to their significant others and have them visualized on their clothes."
By visualizing emojis in this way, the Rapido Connected Wear hopes to put the emotion back into such symbols. The color of the jacket can also change, giving it a bit of a chameleon effect when placed against certain hues. It was created by Cheil Industries, which is an affiliate of the Samsung Group, and is currently very well-received in China.