Category
Lifestyle
Assisted Choices
Trend cluster
Category
Rustic
Cook
Consumers adopt "slow" cooking techniques as grilling is seen as a hobby.
4.5
Trend score
Trend
What is the Rustic Cook trend?
Rustic Cook: As advanced home cooks search for new ways to prepare traditional dishes, consumers are embracing "slow food" cooking techniques associated with a simpler time. Overall, this progression represents the view of grilling and barbecuing as a hobby, much like coffee, and signals a passion for food that makes preparation, cooking and indulging a pleasurable, all-day activity. As consumers continue to embrace connoisseur culture, individuals are transforming everyday practices into an art form.
Trend themes
Themes within the Rustic Cook trend
Three behaviours holding the trend together01
Slow Food Movement
Consumers are embracing traditional, 'slow' cooking techniques associated with a simpler time, which represents a shift from the view of grilling as a quick meal to one as a pleasurable, all-day activity.
02
Eco-Friendly Grilling
Many consumers are looking for more sustainable and ecological grilling options, shown by the increasing popularity of grills that use hardwood, which is a renewable energy source, and a preference for more environmentally friendly fuels instead of non-renewable fuels like propane or natural gas.
03
Multipurpose Grills
Consumers want multipurpose grills that can function as both a barbecue and a fire pit. Innovative designs that combine the functionality of a fire pit and BBQ into one unit make outdoor cooking and entertaining more novel and engaging.
Industry implications
What the Rustic Cook trend means for industry
Where the trend changes the playbookFor
Outdoor Living
Innovative grilling designs are changing the way people entertain outdoors and transforming the outdoor living category as a whole, creating opportunities in the areas of furniture and accessories.
For
Sustainability
The trend of eco-friendly grilling creates opportunities in the areas of renewable energy sources, sustainable packaging, and environmentally friendly fuel alternatives.
For
Food and Beverage
The increased prominence of food as an art form has revolutionized the food and beverage industry, providing new opportunities for chefs, aspiring foodies, and kitchen accessories designers.
Workshop question
How can your brand embrace the consumer desire for traditions, in today's fast-paced society?
Trend signals
Trend signals for Rustic Cook
Trend score 4.5 out of 10, from popularity 58%, activity 68%, freshness 8%.
Popularity58%
Activity68%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
South America
Evidence
Examples of the Rustic Cook trend
6 featured examples from Apr 20, 2014 to Feb 24, 2017CategoryLifestyle
Garbage Can Barbecues
The Pit Barbecue from Pit Barrel Cooker Co. Resembles a Trash Can
The outdoor cooking industry can explore innovative designs for vertical cookers and multi-function cookers to provide better experiences for customers.
CategoryArt & Design
Pyramidal Outdoor Fire Ovens
The Blaze Fire Tower Acts as an Outdoor Fire Pit and Grill
The multipurpose design of the Blaze Fire Tower offers disruptive innovation opportunities for the outdoor cooking equipment industry.
CategoryArt & Design
Heavy-Duty Argentinian Grills
The 'Gaucho Grill' Helps Consumers Cook Argentinian Cuisine
The rising interest in Argentinian-style grilling creates opportunities for manufacturers and retailers to develop and market specialized outdoor cooking equipment tailored to rep…
CategoryArt & Design
Rustic Cast-Iron BBQs
The Landmann Vista Charcoal Grill is Designed for Serious Barbecuers
The outdoor cooking equipment industry can capitalize on the trend toward rustic cast-iron and porcelain cast-iron grates to offer more durable and unique grilling options.
CategoryArt & Design
Transforming Chimney BBQs
The Aniva Cosa Grill Fire Pit Has a Multifaceted Design
The Aniva Cosa Grill Fire Pit belongs to the outdoor cooking and grilling industry, but its multi-functionality could inspire new product designs in this sector.
CategoryEco
Hardwood-Burning Barbecues
This Eco-Friendly Grill Uses Wood as a Renewable Energy Source
The Gusto disrupts the traditional BBQ industry by offering an eco-friendly alternative to propane and natural gas grills.
