Strenuous Soiree

Consumers embrace experiential, nightlife-inspired workout programs

Implications - Entertainment-infused fitness options are being embraced by youthful individuals unmotivated by traditional workout incentives. While many workout fads aim to blend work and play, nightlife-inspired fitness routines specifically infuse the experience with elements associated with the clubbing or bar experience. This shift is representative of the desire for unconventional service options that disguise hard work with experiential elements.
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
143,217 Total Clicks
Aug 15 - Jan 17
This Year and Average
LifestyleSportsHealthLifeDrinking
Featured Examples
Energizing Morning Parties - Zespri and Morning Gloryville's Party Blends Fitness and Fresh Fruits
SCORE 4.9
Average 1,794 Clicks Pub: Sep 11, 15
Energizing Morning Parties
Zespri and Morning Gloryville's Party Blends Fitness and Fresh Fruits
In order to inspire the public to wake up with zest and energy, fruit brand Zespri launched Zespri Golden Mornings in collaboration with Morning Gloryville. Morning Gloryville is known for its pre-... [More]
Jogger Music Festivals - The Night Nation Run is the World's First Running Music Festival
SCORE 5.6
Warm 1,281 Clicks Pub: Jan 5, 16
Jogger Music Festivals
The Night Nation Run is the World's First Running Music Festival
To be hosted in Toronto on July 23, 2016, the Night Nation Run is described as the world’s first running music festival. Open to children and families, the event supports Stand Up To Cancer (... [More]
Glow-In-The-Dark Yoga Classes - Glow Flow Yoga Conducts its Classes Under Black Lights
SCORE 5.6
Warm 2,579 Clicks Pub: Aug 1, 15
Glow-In-The-Dark Yoga Classes
Glow Flow Yoga Conducts its Classes Under Black Lights
In addition to suiting up in the usual workout gear, yogis heading to Glow Flow Yoga classes at The Modern Honolulu also have the option to decorate themselves with bodypaint in preparation for... [More]
Social Juice Bar Tours - Juice Crawl is Like a Pub Crawl for Those Who Enjoy Green Juice
SCORE 5
This Year and Average 196 Clicks Pub: Jul 25, 16
Social Juice Bar Tours
Juice Crawl is Like a Pub Crawl for Those Who Enjoy Green Juice
‘Juice Crawl’ is a social event that brings together health conscious individuals who enjoy drinking green juice. Similar to a pub crawl, the event gives consumers a chance to sample... [More]
Morning Dance Parties - Daybreaker TO is a Morning Rave that Celebrates Health and Wellness
SCORE 6.1
This Year and Warm 195 Clicks Pub: Jan 17, 17
Morning Dance Parties
Daybreaker TO is a Morning Rave that Celebrates Health and Wellness
Daybreaker TO is part of the Daybreaker series, a collection of dance parties taking place around the world. What separates Daybreaker from most other rave series is that the dance party takes place... [More]
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