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Strenuous Soiree

Consumers embrace experiential, nightlife-inspired workout programs

Implications - Entertainment-infused fitness options are being embraced by youthful individuals unmotivated by traditional workout incentives. While many workout fads aim to blend work and play, nightlife-inspired fitness routines specifically infuse the experience with elements associated with the clubbing or bar experience. This shift is representative of the desire for unconventional service options that disguise hard work with experiential elements.
Workshop Question - How can your brand combine two seemingly unrelated elements to create an unconventional commodity for young adults?
Trend Themes
1. Entertainment-infused Fitness - There is a rising consumer demand for unconventional service options that disguise hard work with experiential elements.
2. Social Fitness - Consumers are interested in gamification for completing tasks such as charitable fundraising and there is a desire for fitness activities that create a fun, social atmosphere.
3. Morning Dance Parties - Morning rave events such as Daybreaker TO appeal to consumers who want to start their day with fun and energy, as well as combine exercise, mindfulness and dancing.
Industry Implications
1. Health and Fitness - New opportunities for health and fitness professionals to create entertainment-infused, social workout experiences that add a unique twist to traditional gym environments.
2. Entertainment - The combination of fitness and entertainment opens possibilities for event organizers and production companies to create innovative experiences that blend music, dance and health and wellness.
3. Marketing - Marketers can take advantage of the rising trend of social fitness, creating campaigns and social media events that appeal to consumers seeking a fun, social aspect to their workout experience.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
290,845 Total Clicks
Date Range:
Aug 15 — Jan 17
Trending:
Average
Consumer Insight Topics:

Featured Examples

Energizing Morning Parties
Energizing Morning Parties
Zespri and Morning Gloryville's Party Blends Fitness and Fresh Fruits
In order to inspire the public to wake up with zest and energy, fruit brand Zespri launched Zespri Golden Mornings in collaboration with Morning Gloryville. Morning Gloryville is known for its pre-... MORE
Jogger Music Festivals
Jogger Music Festivals
The Night Nation Run is the World's First Running Music Festival
To be hosted in Toronto on July 23, 2016, the Night Nation Run is described as the world’s first running music festival. Open to children and families, the event supports Stand Up To Cancer (... MORE
Glow-In-The-Dark Yoga Classes
Glow-In-The-Dark Yoga Classes
Glow Flow Yoga Conducts its Classes Under Black Lights
In addition to suiting up in the usual workout gear, yogis heading to Glow Flow Yoga classes at The Modern Honolulu also have the option to decorate themselves with bodypaint in preparation for... MORE
play_circle_filled Social Juice Bar Tours
Social Juice Bar Tours
Juice Crawl is Like a Pub Crawl for Those Who Enjoy Green Juice
‘Juice Crawl’ is a social event that brings together health conscious individuals who enjoy drinking green juice. Similar to a pub crawl, the event gives consumers a chance to sample... MORE
play_circle_filled Morning Dance Parties
Morning Dance Parties
Daybreaker TO is a Morning Rave that Celebrates Health and Wellness
Daybreaker TO is part of the Daybreaker series, a collection of dance parties taking place around the world. What separates Daybreaker from most other rave series is that the dance party takes place... MORE
Athletic Rave Classes
Athletic Rave Classes
The BeLive Fitness Movement Turns Workouts Into a Dance Party Atmosphere
BeLive Fitness is an athletic movement in Vancouver, British Columbia that is aiming to entice consumers to get active with workouts themed to a dance party setting. The classes are set up as raves... MORE

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