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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,712 more

Strenuous Soiree

Consumers embrace experiential, nightlife-inspired workout programs

Implications - Entertainment-infused fitness options are being embraced by youthful individuals unmotivated by traditional workout incentives. While many workout fads aim to blend work and play, nightlife-inspired fitness routines specifically infuse the experience with elements associated with the clubbing or bar experience. This shift is representative of the desire for unconventional service options that disguise hard work with experiential elements.
Workshop Question - How can your brand combine two seemingly unrelated elements to create an unconventional commodity for young adults?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
232,362 Total Clicks
Date Range:
Aug 15 — Jan 17
Trending:
Average
Consumer Insight Topics:

Featured Examples

Energizing Morning Parties
Energizing Morning Parties
Zespri and Morning Gloryville's Party Blends Fitness and Fresh Fruits
In order to inspire the public to wake up with zest and energy, fruit brand Zespri launched Zespri Golden Mornings in collaboration with Morning Gloryville. Morning Gloryville is known for its pre-... MORE
Jogger Music Festivals
Jogger Music Festivals
The Night Nation Run is the World's First Running Music Festival
To be hosted in Toronto on July 23, 2016, the Night Nation Run is described as the world’s first running music festival. Open to children and families, the event supports Stand Up To Cancer (... MORE
Glow-In-The-Dark Yoga Classes
Glow-In-The-Dark Yoga Classes
Glow Flow Yoga Conducts its Classes Under Black Lights
In addition to suiting up in the usual workout gear, yogis heading to Glow Flow Yoga classes at The Modern Honolulu also have the option to decorate themselves with bodypaint in preparation for... MORE
play_circle_filled Social Juice Bar Tours
Social Juice Bar Tours
Juice Crawl is Like a Pub Crawl for Those Who Enjoy Green Juice
‘Juice Crawl’ is a social event that brings together health conscious individuals who enjoy drinking green juice. Similar to a pub crawl, the event gives consumers a chance to sample... MORE
play_circle_filled Morning Dance Parties
Morning Dance Parties
Daybreaker TO is a Morning Rave that Celebrates Health and Wellness
Daybreaker TO is part of the Daybreaker series, a collection of dance parties taking place around the world. What separates Daybreaker from most other rave series is that the dance party takes place... MORE
Athletic Rave Classes
Athletic Rave Classes
The BeLive Fitness Movement Turns Workouts Into a Dance Party Atmosphere
BeLive Fitness is an athletic movement in Vancouver, British Columbia that is aiming to entice consumers to get active with workouts themed to a dance party setting. The classes are set up as raves... MORE

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play_circle_filled Zero-Gravity Music Festivals
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Device-Free Dance Parties
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Golf-Inspired Liqueur Pop-Ups
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Marathon Selfie Sticks
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Community-Supporting Juice Bars
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play_circle_filled Millennial Yoga Programs
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Feline Yoga Classes
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This Cafe is Offering Cat Yoga Classes to Help the Animals Find New Homes
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Yoga Manchester's 'Yoga for Cyclists' Class Caters to Those on Two Wheels
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Feline-Friendly Yoga Classes
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'Yoga at Connie’s' Recently Held a Special Yoga Session with Cats
Drinking Pinball Events
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Toronto's First-Ever Beer & Ball Festival Will be Held at Handlebar
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This New Boston Juice Bar is Adapting the Food Truck Business Model
Family-Friendly Light Festivals
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Toronto's Luminato Festival Zones in on Activities for All Ages
Earthy Organic Juice Bars
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Roots & Bulbs is a Stylish London Juice Bar with a Personality
Electric Rave-Ready Clothing
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This Rave-Appropriate Clothing Collection Keeps the Party Glowing
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The Wicked Wine Run Takes Place in Vineyards and Wineries
Brazilian Juice Bars
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Pitanga Juices Capitalize on the Juice Craze in a New Way
Minimalist Juice Bars
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Pressed Juices Ups the Ante with Its Latest Storefront
Cold-Press Juice Bars
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The 'Off the Vine' Juice Bar Will Offer Nutritious Cold-Pressed Juices
Freshness-Infused Juice Bars
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The Juice Truck Shop Mimics the Organic Quality of its Drink Products
Organic Juice Bars
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play_circle_filled Cat Rave Commercials
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Meow Mix's Commercial Stars a Cat DJ and a Wild Electronic Dance Party
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