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Alcohol-Driven Sporting Events

The Wicked Wine Run Takes Place in Vineyards and Wineries

— December 17, 2014 — Lifestyle
Some people participate in marathons and similar sporting events for personal fitness goals, others join them for the social aspect as is the case with the Wicked Wine Run. Or simply for the alcohol. Although wine and running may not seem to go hand-in-hand for many, those who partake in the Wicked Wine Run beg to differ.

Taking place in unique venues including vineyards and wineries, the theme is strongly upheld throughout the Wicked Wine Run. Not only are small cups of wine handed out in place of water throughout the 5k course, people are treated to the beautiful sight of manicured nature as they run, jog or even walk.

Taking place in the evening, the Wicked Wine Run often ends in a party with a live band and food trucks to complement the flowing drinks. The Wicked Wine Run is a niche event that will nevertheless appeal to many.
Trend Themes
1. Alcohol-driven Sporting Events - Disruptive innovation opportunity: Explore the concept of combining alcohol consumption with sporting events in unique venues, such as vineyards and wineries, to create a new type of social and fitness experience.
2. Wine-themed Endurance Races - Disruptive innovation opportunity: Organize endurance races where wine is incorporated into the event, creating a unique and enjoyable experience for participants.
3. Running Events with Entertainment - Disruptive innovation opportunity: Combine running events with live music and food trucks to enhance the social aspect and appeal to a wider audience.
Industry Implications
1. Event Planning and Management - Disruptive innovation opportunity: Develop specialized event planning services for alcohol-driven sporting events, providing unique and memorable experiences for participants.
2. Wine Industry - Disruptive innovation opportunity: Collaborate with endurance race organizers to create wine-themed events that promote wineries and vineyards as unique destinations.
3. Entertainment and Music - Disruptive innovation opportunity: Partner with running event organizers to provide live entertainment, enhancing the overall experience for participants and spectators.
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