Consumers turn to sleep-tracking tech built directly into the mattress
Implications - Stepping away from gadgets and devices that offer sleep-tracking capabilities, smart mattresses and mattress covers with the same features built-in are starting to be embraced by early adopters. Whether to provide a more customized slumber or to track biometric data, such products elevate the process to one that is more intuitive and less obtrusive than the first generation of connected sleep devices. This progression is related to to mainstream consumer concerns around health, as well as the expansion of the uses for the Internet of Things within the home.
Workshop Question - Who are the early adopters of your industry and how can you surprise and delight them?