On Instagram you can do everything from staying in touch with friends, keeping up with your favorite celebs, interacting with brands and finding motivation with 'inspo' accounts, including this one dedicated to bed inspiration. Ideal for people who are always tired, @alwayssssleep is about "sleeping and naps, expensive sheets, fancy hotels, hot girls and Ambien."
The feed contains mostly unmade, just slept in beds in the day time, with the odd well-made bed thrown into the mix. Whether you are always day dreaming of your next nap or are looking for some bedroom decor ideas, this bed inspiration account will be extremely satisfying. The beds are also never pictured at night time, implying you'll be awake when everyone else is sleeping.
What's Driving This Trend
- Sleep-focused Social Accounts
- Disruptive innovation opportunity: Develop a sleep-focused social media platform that offers a combination of sleep inspiration, nap recommendations, and sleep-related products.
- Bed Inspiration Instagram
- Disruptive innovation opportunity: Create an interactive bed inspiration platform where users can share their own bed designs, discover new bed styles, and connect with interior designers.
- Expensive Sheets Trend
- Disruptive innovation opportunity: Introduce affordable luxury sheet brands that cater to consumers' desire for high-quality bedding without the hefty price tag.
Who This Affects Most
- Social Media
- Disruptive innovation opportunity: Develop advanced sleep-focused social media features, such as sleep tracking integration, sleep advice from experts, and virtual sleep communities.
- Interior Design
- Disruptive innovation opportunity: Launch a virtual reality (VR) interior design platform specifically for bedrooms, allowing users to visualize and customize their ideal sleep environment.
- Bedding and Linens
- Disruptive innovation opportunity: Create a subscription-based service that offers a curated selection of luxury bedding and linens, delivering new sheets to customers on a regular basis.
