This New Boston Juice Bar is Adapting the Food Truck Business Model
Rebecca Byers — April 27, 2015 — Lifestyle
References: facebook & boston.eater
The latest Boston juice bar to launch in the city's burgeoning juice scene is a vibrantly painted food truck. The mobile juice bar, called Boston Projuice, has launched with an initial breakfast and lunch schedule that will see them making stops in many of the city's food truck hot spots.
The exciting new venture is the first in the city to apply the food truck model to an organic juice bar, two relevant healthy food movements that are sure to converge elsewhere. The Boston Projuice truck boasts a nutritious and appetite-inspiring menu that of course includes kale chips. The selection of juices ranges from red juices featuring beets and apples to green smoothies infused with chia seeds and spinach. Boston Projuice is also armed with a bevy of add-ins, like Goji berries, Cinnamon, Maca, Spirulina and more, so customization will give you lots of additional off menu options.
The exciting new venture is the first in the city to apply the food truck model to an organic juice bar, two relevant healthy food movements that are sure to converge elsewhere. The Boston Projuice truck boasts a nutritious and appetite-inspiring menu that of course includes kale chips. The selection of juices ranges from red juices featuring beets and apples to green smoothies infused with chia seeds and spinach. Boston Projuice is also armed with a bevy of add-ins, like Goji berries, Cinnamon, Maca, Spirulina and more, so customization will give you lots of additional off menu options.
Trend Themes
1. Food Truck Innovation - The success of Boston Projuice's mobile juice bar demonstrates the potential for applying the food truck model to new and healthy food concepts.
2. Convergence of Food Truck and Health Trends - The launch of Boston Projuice highlights the convergence of the popular food truck trend with the growing demand for organic and healthy food options.
3. Customizable Juice Experiences - The range of customizable juice options offered by Boston Projuice presents an opportunity for businesses to provide personalized, off-menu selections to cater to individual tastes.
Industry Implications
1. Food Truck Industry - The success of Boston Projuice demonstrates the potential for food truck businesses to expand into new and unique food concepts like organic juice bars.
2. Organic Food Industry - Boston Projuice's mobile juice bar showcases the demand for organic food options and presents an opportunity for the organic food industry to explore new distribution channels.
3. Health Food Industry - The convergence of the food truck trend with the health food movement exemplified by Boston Projuice opens up possibilities for innovation and growth in the health food industry.
5.7
Score
Popularity
Activity
Freshness
