"The Juice Truck is Vancouver’s premier Cold-Pressed Juice company." The brand has worked with design studio Glasfurd & Walker since their launch in 2011 when it comes to all the creative facets associated with their business.
The juice bar's branding, design and packaging is conceived by the Glasfurd & Walker and aims to mimic the fresh and organic quality of The Juice Truck's drinkable products.
In addition to a physical juice truck, the company recently launched their first store, an extension of its on-the-go retail space. The interior is painted in a palette of vibrant hues and boasts fruit and vegetable art imagery that is inspired by the Juice Bar's matched product branding and its organic ingredients. The Juice Truck's main mission is to 'create health products that don't skip out on delicious taste'.