Although having ample space to move and breathe is often seen as a crucial part of a yoga practice, one woman from China aims to make the activity more accessible to all by offering yoga-in-the-car classes.
Momo from Chongqing operates classes out of the back of an SUV, which provides a surprisingly generous amount of space for the instructor and one student during an intimate one-on-one session.
Now that the healthy living movement has become widespread, many people are looking for novel experiences to make age-old wellness remedies more exciting and better suited to modern life. In a similar concept to the classes Momo operates out of her SUV, Hot Pod Yoga runs an inflatable mobile studio that also accommodates an intimate group.
Key Themes Behind This Trend
- Car Yoga
- The trend of practicing yoga in the car opens up possibilities for developing new products and services catered to people who spend a lot of time commuting.
- Mobile Yoga Studios
- The trend of inflatable mobile studios is opening up opportunities for entrepreneurs to create innovative yoga experiences for people on-the-go.
- Intimate Yoga Sessions
- The trend of intimate one-on-one or small group yoga sessions creates opportunities for professionals seeking to disrupt the traditional yoga studio experience.
Where This Applies
- Automotive Industry
- Car manufacturers can explore incorporating features and settings for in-car yoga sessions to align with the growing demand for wellness products and services.
- Wellness Industry
- The trend of yoga-in-the-car classes opens up opportunities for innovative businesses to offer wellness services for people who don't have access to traditional yoga studios.
- Mobile Studio Manufacturing Industry
- The trend of inflatable mobile studios is a disruptive innovation opportunity for manufacturers who can provide innovative mobile yoga spaces for businesses and entrepreneurs seeking to create unique yoga experiences on-the-go.
