In this Meow Mix commercial, the brand's catchy tune gets an electronic mix courtesy of a cat DJ. The song was actually composed by DJ Ashworth, but it's more fun to think that this is what groups of cats get up to when humans aren't looking.
The ad features a ton of colors, dancing kitties and disco balls that explode with cat food. The video is being used to promote the 'It's Meow Time' contest, asking people to compose their own 30-second version of the original Meow Mix jingle with their car for a chance to win a trip to Hollywood. In addition to this, for each jingle that's submitted to the contest, Meow Mix will be donating 100 cat meals to the Food Bank for New York City.