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Breakfast Indulgence

Consumers turn to dessert-flavored morning fare for guilt-free enjoyment

Implications - Despite the health food movement, many consumers are turning to indulgent breakfast fare for a sweet fix. By opting for "dessert flavored" offerings instead of actual dessert, consumers are able to gratify their cravings in a guilt-free manner. The modern consumer is in a constant negotiation between their wants and needs, so hybridized products such as "mock" desserts offer a more balanced approach to consumption.
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
35,052 Total Clicks
Jan 16 - Jan 18
This Year and Average
LifestyleFoodHealth
Featured Examples
Birthday Cake Croissants - The Birthday Cake Croissant is For People Who Love Celebratory Pastry
SCORE 6.5
Warm 2,598 Clicks Pub: Jun 26, 16
Birthday Cake Croissants
The Birthday Cake Croissant is For People Who Love Celebratory Pastry
Created by Chef Thiago Silva for Union Fare bakery, the birthday cake croissant is a colorful and celebratory take on the classic French pastry. Located at the bakery inside the Union Square... [More]
Crunchy Cereal-Topped Cupcakes - Sprinkles Cupcakes is Serving Breakfast Cupcakes Topped with Cereal
SCORE 4.8
This Year and Average 653 Clicks Pub: Jan 8, 18
Crunchy Cereal-Topped Cupcakes
Sprinkles Cupcakes is Serving Breakfast Cupcakes Topped with Cereal
Sprinkles Cupcakes—the brand most famous for its cupcake ATMs—is now making headlines once again with its limited-edition Breakfast Cupcakes. Made with familiar childhood cereals like... [More]
Candied Confectionery Donuts - The Reese's Peanut Krispy Kreme Donuts Recreate the Chocolate Bar
SCORE 4.2
Average 495 Clicks Pub: Aug 30, 16
Candied Confectionery Donuts
The Reese's Peanut Krispy Kreme Donuts Recreate the Chocolate Bar
Krispy Kreme has unveiled a new confectionary donut that is a hybrid of a chocolate bar and a fried pastry inspired by Reese’s Peanut Butter Cups. The donut contains a mix of both desserts... [More]
Holiday Cookie Cereals - The Sugar Cookie Toast Crunch Cereal from General Mills is Festive
SCORE 3.8
Mild 344 Clicks Pub: Jan 5, 16
Holiday Cookie Cereals
The Sugar Cookie Toast Crunch Cereal from General Mills is Festive
Created as a limited-edition offering for the holiday season, the Sugar Cookie Toast Crunch cereal from General Mills is deliciously intended to mimic a classic flavor of the season. Although the... [More]
Crunchy Caramel Pancake Dishes - The Denny's Dulce de Leche Crunch Pancakes are Fluffy and Textured
SCORE 5.3
This Year and Warm 406 Clicks Pub: Jan 23, 18
Crunchy Caramel Pancake Dishes
The Denny's Dulce de Leche Crunch Pancakes are Fluffy and Textured
The Denny’s Dulce de Leche Crunch Pancakes have been unveiled by the restaurant brand as a new menu option for 2018 that will satisfy those looking for something different from the usual... [More]
Donut-Flavored Cereals - Cap'n Crunch 'Sprinkled Donut Crunch' Cereal is Breakfast Dessert-Inspired
SCORE 2.5
Untested 359 Clicks Pub: Jan 5, 16
Donut-Flavored Cereals
Cap'n Crunch 'Sprinkled Donut Crunch' Cereal is Breakfast Dessert-Inspired
Created as a way to offer kids and adults a more efficient way to have a breakfast dessert, the new Cap’n Crunch ‘Sprinkled Donut Crunch’ cereal is inspired by the coffee shop... [More]
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