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Breakfast Indulgence

Consumers turn to dessert-flavored morning fare for guilt-free enjoyment

Implications - Despite the health food movement, many consumers are turning to indulgent breakfast fare for a sweet fix. By opting for "dessert flavored" offerings instead of actual dessert, consumers are able to gratify their cravings in a guilt-free manner. The modern consumer is in a constant negotiation between their wants and needs, so hybridized products such as "mock" desserts offer a more balanced approach to consumption.

SCORE 4.8

Popularity

Activity

Freshness

Megatrends

Patterns

6 Examples, 44 Related: 26,156 Total Clicks

Date Range: Jan 16 - Dec 16

Trending: This Year and Mild

Consumer Insight Topics: Lifestyle Food Health

Featured Examples

Birthday Cake Croissants - The Birthday Cake Croissant is For People Who Love Celebratory Pastry

SCORE 7.2

Warm 2,231 Clicks Pub: Jun 26, 16

Birthday Cake Croissants

The Birthday Cake Croissant is For People Who Love Celebratory Pastry

Created by Chef Thiago Silva for Union Fare bakery, the birthday cake croissant is a colorful and celebratory take on the classic French pastry. Located at the bakery inside the Union Square... [More]

Candied Confectionery Donuts - The Reese's Peanut Krispy Kreme Donuts Recreate the Chocolate Bar

SCORE 5.1

This Year and Warm 335 Clicks Pub: Aug 30, 16

Candied Confectionery Donuts

The Reese's Peanut Krispy Kreme Donuts Recreate the Chocolate Bar

Krispy Kreme has unveiled a new confectionary donut that is a hybrid of a chocolate bar and a fried pastry inspired by Reese’s Peanut Butter Cups. The donut contains a mix of both desserts... [More]

Holiday Cookie Cereals - The Sugar Cookie Toast Crunch Cereal from General Mills is Festive

SCORE 4.3

Average 254 Clicks Pub: Jan 5, 16

Holiday Cookie Cereals

The Sugar Cookie Toast Crunch Cereal from General Mills is Festive

Created as a limited-edition offering for the holiday season, the Sugar Cookie Toast Crunch cereal from General Mills is deliciously intended to mimic a classic flavor of the season. Although the... [More]

Donut-Flavored Cereals - Cap'n Crunch 'Sprinkled Donut Crunch' Cereal is Breakfast Dessert-Inspired

SCORE 3.1

Mild 245 Clicks Pub: Jan 5, 16

Donut-Flavored Cereals

Cap'n Crunch 'Sprinkled Donut Crunch' Cereal is Breakfast Dessert-Inspired

Created as a way to offer kids and adults a more efficient way to have a breakfast dessert, the new Cap’n Crunch ‘Sprinkled Donut Crunch’ cereal is inspired by the coffee shop... [More]

Stuffed Pie Donuts - These Banana Cream Pastries Reinvent The Pie With New Sponge Texture

SCORE 2.6

This Year and Mild 94 Clicks Pub: Aug 23, 16

Stuffed Pie Donuts

These Banana Cream Pastries Reinvent The Pie With New Sponge Texture

Joy The Baker is a food blog that has reinvented the way a banana cream pie can be served by presenting it in the form of a pie donut hybrid that combines sponge pastry with the noteworthy cream... [More]

Mini Cookie Cereals - Kellogg's is Now Making Keebler Cereal with Chocolate Chip Cookies

SCORE 2.8

This Year and Mild 76 Clicks Pub: Dec 24, 16

Mini Cookie Cereals

Kellogg's is Now Making Keebler Cereal with Chocolate Chip Cookies

Kellogg’s and Keebler have now come together for the creation of a sweet cookie cereal for those with a sweet tooth first thing in the morning. The confectionery-inspired cereal has been... [More]