Consumers turn to dessert-flavored morning fare for guilt-free enjoyment
Implications - Despite the health food movement, many consumers are turning to indulgent breakfast fare for a sweet fix. By opting for "dessert flavored" offerings instead of actual dessert, consumers are able to gratify their cravings in a guilt-free manner. The modern consumer is in a constant negotiation between their wants and needs, so hybridized products such as "mock" desserts offer a more balanced approach to consumption.
Workshop Question - What part of your consumers daily routine is ritualized and how can you become part of that ritual?
Trend Themes
-
Hybrid Desserts — By creating hybrid products such as 'mock' desserts, brands offer a more balanced approach to consumption, satisfying consumers' cravings in a guilt-free manner.
-
Crossover Food Products — Crossover food products have become extremely popular with the rise of the foodie movement, offering consumers unique and unexpected flavor combinations.
-
Nostalgia-inspired Flavors — Brands are drawing consumers in with familiar childhood cereals and flavors such as Cinnamon Toast Crunch and Fruity Pebbles in limited edition desserts.
Industry Implications
-
Food Manufacturing — Incorporating nostalgic flavors and creating hybrid desserts could offer food manufacturers opportunities to attract a broader consumer base.
-
Quick Service Restaurants — Quick service restaurants can explore the trend of unexpected ingredients, textures and tastes, while identifying innovative new menu options like the Denny's Dulce de Leche Crunch Pancakes.
-
Cereal and Snack Food Industry — As cereals and snack foods continue to undergo innovation, crossover snacks like Kellogg's Keebler Cereal with Chocolate Chip Cookies could become more popular within the market.
