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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,305 more

Breakfast Indulgence

Consumers turn to dessert-flavored morning fare for guilt-free enjoyment

Implications - Despite the health food movement, many consumers are turning to indulgent breakfast fare for a sweet fix. By opting for "dessert flavored" offerings instead of actual dessert, consumers are able to gratify their cravings in a guilt-free manner. The modern consumer is in a constant negotiation between their wants and needs, so hybridized products such as "mock" desserts offer a more balanced approach to consumption.
Workshop Question - What part of your consumers daily routine is ritualized and how can you become part of that ritual?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 61 Examples:
65,287 Total Clicks
Date Range:
Jan 16 — Jan 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

Birthday Cake Croissants
Birthday Cake Croissants
The Birthday Cake Croissant is For People Who Love Celebratory Pastry
Created by Chef Thiago Silva for Union Fare bakery, the birthday cake croissant is a colorful and celebratory take on the classic French pastry. Located at the bakery inside the Union Square... MORE
Crunchy Cereal-Topped Cupcakes
Crunchy Cereal-Topped Cupcakes
Sprinkles Cupcakes is Serving Breakfast Cupcakes Topped with Cereal
Sprinkles Cupcakes—the brand most famous for its cupcake ATMs—is now making headlines once again with its limited-edition Breakfast Cupcakes. Made with familiar childhood cereals like... MORE
Candied Confectionery Donuts
Candied Confectionery Donuts
The Reese's Peanut Krispy Kreme Donuts Recreate the Chocolate Bar
Krispy Kreme has unveiled a new confectionary donut that is a hybrid of a chocolate bar and a fried pastry inspired by Reese’s Peanut Butter Cups. The donut contains a mix of both desserts... MORE
Holiday Cookie Cereals
Holiday Cookie Cereals
The Sugar Cookie Toast Crunch Cereal from General Mills is Festive
Created as a limited-edition offering for the holiday season, the Sugar Cookie Toast Crunch cereal from General Mills is deliciously intended to mimic a classic flavor of the season. Although the... MORE
Crunchy Caramel Pancake Dishes
Crunchy Caramel Pancake Dishes
The Denny's Dulce de Leche Crunch Pancakes are Fluffy and Textured
The Denny’s Dulce de Leche Crunch Pancakes have been unveiled by the restaurant brand as a new menu option for 2018 that will satisfy those looking for something different from the usual... MORE
Donut-Flavored Cereals
Donut-Flavored Cereals
Cap'n Crunch 'Sprinkled Donut Crunch' Cereal is Breakfast Dessert-Inspired
Created as a way to offer kids and adults a more efficient way to have a breakfast dessert, the new Cap’n Crunch ‘Sprinkled Donut Crunch’ cereal is inspired by the coffee shop... MORE
Stuffed Pie Donuts
Stuffed Pie Donuts
These Banana Cream Pastries Reinvent The Pie With New Sponge Texture
Joy The Baker is a food blog that has reinvented the way a banana cream pie can be served by presenting it in the form of a pie donut hybrid that combines sponge pastry with the noteworthy cream... MORE
Mini Cookie Cereals
Mini Cookie Cereals
Kellogg's is Now Making Keebler Cereal with Chocolate Chip Cookies
Kellogg’s and Keebler have now come together for the creation of a sweet cookie cereal for those with a sweet tooth first thing in the morning. The confectionery-inspired cereal has been... MORE

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