Experiential Transport

Ride shares & taxi services offer unconventional features for allure

Implications - Targeting consumers in a more experiential manner, transport services are turning to unexpected features to generate excitement. Transforming ordinary rides into unique experiences, services like Uber are using immersive promotional tactics to engage customers and encourage brand loyalty in a highly competitive market.
SCORE 4
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49,962 Total Clicks
May 15 - Jan 16
Mild
Featured Examples
High-Speed Taxi Services - Uber is Offering Free Rides in a $1 Million Mclaren P1
SCORE 5.2
Warm 1,175 Clicks Pub: Oct 28, 15
High-Speed Taxi Services
Uber is Offering Free Rides in a $1 Million Mclaren P1
Uber is teaming up with National Geographic to bring high-speed taxi rides to New York City. To promote its new show, ‘Breakthrough,’ National Geographic has brought a fleet of hybrid,... [More]
Futuristic Taxi Services - Pepsi and Uber Offered DeLorean Rides on Back to the Future Day
SCORE 4.4
Average 548 Clicks Pub: Oct 21, 15
Futuristic Taxi Services
Pepsi and Uber Offered DeLorean Rides on Back to the Future Day
In celebration of Back to the Future Day, Londoners will be able to hitch free DeLorean rides in these movie-themed taxis. The project is the brainchild of Pepsi and Uber with the soda-maker... [More]
Apocalyptic Taxi Promotions - This Video Game-Themed Uber Stunt Offers Rides in Mad Max-Style Cars
SCORE 3.6
Mild 496 Clicks Pub: Sep 2, 15
Apocalyptic Taxi Promotions
This Video Game-Themed Uber Stunt Offers Rides in Mad Max-Style Cars
In celebration of the release of the new ‘Mad Max’ game, Uber partnered with Warner Bros. to offer lucky passengers rides in video-game themed cars. In a unique marketing stunt, Uber is... [More]
Festive Scented Taxi Cabs - Molton Brown's 'Christmas Carriages' Offer Induglent Rides
SCORE 3.4
Mild 843 Clicks Pub: Dec 31, 15
Festive Scented Taxi Cabs
Molton Brown's 'Christmas Carriages' Offer Induglent Rides
Throughout the month of December, bath and body brand Molton Brown launched a five-car fleet of ‘Christmas Carriages,’ scented taxi cars across the greater London area. The five taxi... [More]
WiFi-Optimized Taxis - Vancouver Will Be the First Canadian City to Offer Free WiFi in Taxis
SCORE 2.9
Mild 412 Clicks Pub: May 7, 15
WiFi-Optimized Taxis
Vancouver Will Be the First Canadian City to Offer Free WiFi in Taxis
As a result of an exciting partnership recently announced by Telus and Yellow Cab, the city of Vancouver will be the first in Canada to boast free WiFi capabilities in a taxi fleet. The program... [More]
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