Denny's launched its #BigBurgerBash this month to celebrate innovative burgers. The eatery has added two unique new burgers to the menu to satisfy each guest's particular taste. The burgers can also be topped with consumer-specific ingredients selected from the menu. The celebratory burger campaign also offers consumers the chance to post images of their divine creations to Instagram, which will enter them into a draw for the chance to win a $50 Denny's gift card.
This consumer-specific dining experience encourages consumer creativity, the possibility of a free gift card and a bit of foodie publicity. Millennials have become notorious for posting images of food onto social media, and by offering them the possibility for their food to be seen on a restaurant's social media site is an intelligent marketing strategy.
The #BigBurgerBash will last now through to October 12th, and will offer guests the option to create their own burger beginning with a classic Denny's patty or one of its new releases, the Bourbon Bacon Cheeseburger or Spicy Sriracha Cheeseburger.