According to recent market research, the morning is no longer the most popular time when cereal is consumed, so the Cap'n Crunch Touchdown Crunch cereal features branding that makes it appropriate for anytime enjoyment.
The new packaging design for Cap'n Crunch Touchdown Crunch features a distinctly mature aesthetic that shifts it slightly from being so child-focused. This is thanks to the growing number of Millennial males who are enjoying cereal between meals as a snack or as a form of dessert. Some sources say that cereal has begun to be consumed by young adults just as much as children, although the time that they consume it is not in the morning.
The limited-edition Cap'n Crunch Touchdown Crunch cereal packaging is the design work of Haugaard Creative.