Created as a limited-edition offering for the holiday season, the Sugar Cookie Toast Crunch cereal from General Mills is deliciously intended to mimic a classic flavor of the season.
Although the Sugar Cookie Toast Crunch cereal is indeed a sweet dessert-like option, it's a clear example of how brands are getting more involved with consumer traditions in new, innovative ways. As making cookies is synonymous with the holiday season, the Sugar Cookie Toast Crunch cereal helps to extend that ritual to the breakfast table and offer a dessert flavor for all to enjoy together.
Speaking on the cereal, Waylon Good, Marketing Manager for Big G cereals explains, "We know people enjoy Cinnamon Toast Crunch, so we wanted to introduce a special version to make the holidays a little more memorable. And what says holidays more than cookies?"