Birthday Cake Croissants

The Birthday Cake Croissant is For People Who Love Celebratory Pastry

Created by Chef Thiago Silva for Union Fare bakery, the birthday cake croissant is a colorful and celebratory take on the classic French pastry. Located at the bakery inside the Union Square restaurant in New York City, the experimental and enviably Instagram-worthy baked good is just the latest croissant creation to come out of the Big Apple (also the birth place of the cronut).

From the outside, the birthday cake croissant does not look remarkably different from your average croissant, but subtle rainbow dots can be detected. Rainbow hued sprinkles are baked directly into the dough, giving the inside a bright and colorful effect. Not overly sweet either, the croissants are dusted in a light pink powdered sugar as well.

Colorful Croissants
Creating croissants with colorful and visually appealing elements

Where This Applies

Bakery
Innovative bakeries can experiment with unique croissant flavors and designs
Food and Beverage
Restaurants and cafes can offer visually stunning and celebratory pastries
SCORE
5.8 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 82%
Activity 85%
Freshness 8%