'Le Comptoir' Has Re-Envisioned the Famous Croissant Pastry
Colin Smith — January 10, 2022 — World
References: ritzparis & lifestyleasia
When people think of croissants, they think of the iconic crescent moon shape and the cylindrical design, though the new pastry kitchen 'Le Comptoir' has re-envisioned this look with its new croissant designs. Le Comptoir is located at the Ritz Paris hotel in France, which is an excellent location to launch its artisan croissants.
The croissants that Le Comptoir makes are shaped like a rectangle, almost like a breadstick. The reasoning behind this redesign is the ability to stuff the croissant and ensure consistent flavoring. In a crescent croissant, there are end pieces that are thinner and have a thick center that houses most of the filling. With this hot-dog-like shape on Le Comptoir's croissants, every bite houses the same taste and quality.
The croissants are also packaged in a travel-ready box due to the nature of the Ritz Paris being a travel-and-tourism hotspot.
Image Credit: Bernhard Winkelmann
The croissants that Le Comptoir makes are shaped like a rectangle, almost like a breadstick. The reasoning behind this redesign is the ability to stuff the croissant and ensure consistent flavoring. In a crescent croissant, there are end pieces that are thinner and have a thick center that houses most of the filling. With this hot-dog-like shape on Le Comptoir's croissants, every bite houses the same taste and quality.
The croissants are also packaged in a travel-ready box due to the nature of the Ritz Paris being a travel-and-tourism hotspot.
Image Credit: Bernhard Winkelmann
Trend Themes
1. Artisan Croissant Shape Redesign - French bakery 'Le Comptoir' has redesigned the traditional crescent shape of croissants into a rectangle shape for consistent flavoring.
2. Innovative Croissant Packaging - To cater to the travel-ready market, 'Le Comptoir' has packaged their artisan croissants in a travel-ready box.
3. Unique Croissant Fillings - The consistency of the rectangular croissant redesign allows for unique and consistent fillings to be added.
Industry Implications
1. Bakery - Bakeries can consider redesigning traditional shapes and experimenting with unique fillings to cater to the changing food preferences of consumers.
2. Food Packaging - Companies that provide food packaging solutions can explore designing packaging to cater to the travel-ready food market.
3. Tourism - Hotels and restaurants located in travel-and-tourism hotspots can offer innovative food products that cater to the needs of travelers, such as 'Le Comptoir's' travel-ready croissant box.
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